MBA Marketing Intelligence

• Degree: Master of Business Administration (MBA)
• Model: full-time
• Language: English
• ECTS: 90 (Fast Track: 60)
• Info: accredited
• Duration: 2 or 3 semesters
• Location: Berlin

Learn how to analyse markets, understand customer behaviour and develop data-driven marketing strategies. In the first semester, you build a solid foundation in management and organisational behaviour, exploring how organisations function and how culture and leadership shape performance. You then develop core marketing skills through modules on marketing fundamentals and market research, learning how to collect and analyse data for strategic decisions. The second semester strengthens your analytical capabilities through data-driven decision-making and marketing management. You deepen your understanding of consumer behaviour and customer relationship management, supported by a scientific writing module. The third semester focuses on strategic management and business ethics. You complete the programme with an applied project or internship and a master’s thesis based on a real marketing challenge.

Graduates of the MBA in Marketing Intelligence (90 ECTS) are equipped to work at the intersection of marketing, data analytics and strategic management. You gain the ability to analyse market trends, understand consumer behaviour and translate insights into effective marketing strategies. The programme strengthens your skills in data interpretation, communication and innovation-driven decision-making. 

Possible career paths include:

• Marketing Manager or Brand Manager
• Market Research Analyst
• Customer Insights or Consumer Intelligence Specialist
• Digital Marketing or Growth Manager
• Strategy and Marketing Consultant 

Your skills are valued in companies of all sizes—from global brands and agencies to tech start-ups and research firms.

The MBA Marketing Intelligence combines basic management skills with advanced marketing and analytical knowledge over three semesters. In the first semester, you will study the basics of management and economics and explore the behaviour of organisations to understand how they work. Two modules on marketing intelligence introduce you to marketing strategies and market research so that you can analyse markets and gain valuable insights for making informed decisions.

In the second semester, you will deepen your analytical skills through data-based decision-making and broaden your strategic marketing perspective. You will develop a deeper understanding of consumer behaviour and customer relationship management, supported by a module on academic writing that prepares you for academic and professional research.

The final semester focuses on strategic management as well as corporate social responsibility and business ethics. You complete the programme with a practical project or internship and a Master's thesis in which you tackle a real-life marketing challenge.

The MBA in Marketing Intelligence is also available as a fast-track version with a reduced programme load of 60 ECTS. This option is aimed at applicants who already have a Bachelor's degree with at least 210 ECTS and relevant professional experience.

In the Fast Track, you will complete all the core modules in Management, Marketing Strategy, Consumer Behaviour, Market Research and Data-driven Decision-making. You will complete your studies within two semesters - including the Applied Project and the Master's thesis - allowing you to accelerate your academic progress and return to your professional career more quickly.

This pathway offers the same high academic quality while focussing on the essential skills you need to confidently lead data-driven marketing initiatives.

1st Semester

1. Fundamentals of Management and Economics – 6 ECTS
2. Seminar – 6 ECTS
3. Organisational Behaviour – 6 ECTS
4. Marketing Intelligence I: Fundamentals of Marketing – 6 ECTS
5. Marketing Intelligence II: Market Research – 6 ECTS

2nd Semester

1. Data-Driven Decision-Making – 6 ECTS
2. Marketing Management – 6 ECTS
3. Marketing Intelligence 3: Consumer Behaviour – 6 ECTS
4. Marketing Intelligence 4: Consumer Relationship Management – 6 ECTS
5. Scientific Writing – 6 ECTS

3rd Semester

1. Strategic Management – 6 ECTS
2. Corporate Social Responsibility and Business Ethics – 6 ECTS
3. Applied Project / Internship – 6 ECTS
4. Master's Thesis – 12 ECTS

1st Semester

1. Fundamentals of Management and Economics – 6 ECTS
2. Seminar – 6 ECTS
3. Organisational Behaviour – 6 ECTS
4. Marketing Intelligence I: Fundamentals of Marketing – 6 ECTS
5. Marketing Intelligence II: Market Research – 6 ECTS

2nd Semester

1. Data-Driven Decision-Making – 6 ECTS
2. Marketing Management – 6 ECTS
3. Applied Project / Internship – 6 ECTS
4. Master's Thesis – 12 ECTS

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

If you meet the admission requirements, we will invite you to a personal/phone interview If the interview is successful, you will receive an acceptance letter and the study contract You sign the study contract and send it back to us. You pay the enrolment fee. You will receive your letter of admission. You take part in our Welcome Week and then you are good to go!

To apply for the MBA programme in Marketing Intelligence (90 ECTS), you will need to provide Bachelor's degree (min. 180 ECTS) Min. two years of relevant professional work experience Letter of motivation Proof of English language skills Curriculum Vitae Copy of your identity card or passport2

To apply for the MBA programme in Marketing Intelligence (60 ECTS), you will need to provide Bachelor's degree (min. 210 ECTS) Min. two years of relevant professional work experience Letter of motivation Proof of English language skills Curriculum Vitae Copy of your identity card or passport

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required