MBA in International Marketing

• Degree Programme: MBA 90 ECTS credits
• Language: English
• Mode of Study: On campus in Germany
• Accreditation: Accredited in line with German and European standards
• Recognition: Your degree is Internationally recognised and can easily be transferred to another country
• Study Duration: 18 months

Our MBA in International Marketing in Germany curriculum is strategically designed to prepare you for success in a global business environment. This programme is a gamechanger for your future career, offering you:

• The ability to influence business strategies with strategic global marketing insights
• Leadership skills to drive innovation in a competitive marketplace
• Proficiency in exploiting consumer behaviour analytics and market research for business growth

Compulsory Modules

1. Leadership — 5 ECTS
2. Innovation and Entrepreneurship — 5 ECTS
3. Corporate Finance — 5 ECTS
4. International Marketing — 5 ECTS
5. Managerial Economics — 5 ECTS
6. Performance Measurement — 5 ECTS
7. Strategic Management — 5 ECTS
8. Business Ethics and Corporate Governance — 5 ECTS
9. Operations and Information Management — 5 ECTS

Electives Overview

1. Sales, Pricing and Brand Management — 10 ECTS
2. Consumer Behaviour and Research — 10 ECTS

Master Thesis

1. Capstone Project Thesis & Defence — 25 ECTS

With this programme, you’ll have access to human and AI-powered tutoring.

Your tutors will be available to answer any questions, and you’ll have recurring appointments where you can discuss course topics with them and other students.

Syntea, IU’s AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams.

Study your way, and master working with AI at the same time.

Brand Strategist

As a Brand Strategist, you will be entrusted with establishing, maintaining and expanding the reach of the brand's image. This involves comprehensive market research, insightful analysis, and the development of innovative strategies. Your forward-thinking would directly influence the perception and performance of the brand, driving sustainable growth.

Marketing Manager

As a Marketing Manager, you'll create and implement strategic marketing plans to increase brand visibility and sales. You'll operate across digital and traditional channels to target the right audience, bringing analytical insight, creativity, and leadership to the table. Directing the brand’s positioning will be a critical component of your role in this ever-evolving digital landscape.

Market Research Analyst

As a Market Research Analyst, you delve into serious data, merging your marketing knowledge with analytical skills to predict market trends, understand consumer behavior, and propose strategies for growth. Staying tuned to the market pulse will enable you to forecast opportunities for product launches, promotional campaigns, and market expansion.

General admission requirements

• Completed, undergraduate degree with 210 ECTS credits
• Your degree must be from a state or state-recognised higher education institution/university
• You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
• Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Admission Interview

Once your application and documents are submitted, you will be invited to a 15-minute online interview conducted by our admission team. During the interview we will discuss your academic background, reasons for pursuing further study, and career objectives.

Work experience

• Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
• You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us

English language skills

• IELTS (at least 6.5 points)
• TOEFL IBT (at least 90 points)
• Cambridge certificate (B2 First with min. score of 176)
• Citizenship: If you are from a country where English is the official and educational language, your passport can serve as proof of English proficiency.