Masters in Media and Communication Management

Bachelor’s degree with:

210 ECTS = 3-semester MA

180 ECTS = 4-semester MA

Media and Communication Research

Learn about the different theories and models of communication science: How does this particular field of social science work?

Advanced Digital Technologies

The focus here is on current developments such as blockchain, the Internet of Things and artificial intelligence.

Leadership and Entrepreneurial Thinking 

How does the digital transformation affect business models and processes? In this module you will find out.

The Master’s degree in Media and Communication Management provides you with in-depth knowledge of media management, marketing and public relations. You will learn relevant models and processes to manage information in a targeted manner, to work cross-medially and to assume responsibility as a manager in this rapidly changing environment.

By the way: Your career opportunities are not limited to the media industry – after all, digital technologies permeate all areas of life and the economy. Competent professionals who keep pace with this development are in demand everywhere.

1st semester

Modul ECTS

Management and Design Science 5

Interdisciplinary Case Studies 5

Critical Thinking in Science 5

Theories and Models of Communication Science 5

Foresight and Global Trends 5

Specialisation module 5

2nd semester

Modul ECTS

Practical-based Project 10

Research-oriented Project 10

Strategy and Innovation Processes 5

Specialisation module 5

3rd semester

Modul ECTS

Advanced Digital Technologies 5

Sustainable Economics 5

Interdisciplinary Project 10

Media Economics and Management 5

Specialisation module 5

4th semester

Modul ECTS

Leadership and Entrepreneurial Thinking 5

Media and Communication Research 5

Master Thesis 20

Your Master’s degree qualifies you for a senior position in the media industry: At Macromedia University of Applied Sciences, you not only learn core academic skills, but can also put your knowledge to the test in practical projects.

MSN News

Core question of the project: How do personalised news, fake news and robot journalism change digital news services?

Cosmopolitan

The women’s magazine Cosmopolitan is a newsstand classic. What could brand experiences beyond the print product look like?

Sky

Football matches with augmented reality: How is the TV experience changing? That’s what this cutting-edge practical project was all about.

In the Master’s programme Media and Communication Management, you can choose your preferred specialisations such as Brand Management, Games Management and Digital Media Business and thus lay an important foundation for your professional direction.

Account Manager

As an account manager in a marketing agency, you are in close contact with your clients and advise them on their marketing strategies.

Project manager in the media sector

You work for a medium-sized company or in industry, for example, and implement media projects such as video clips or Instagram stories.

Press spokesperson

You are the voice of your company: for example, you write press releases, organise press events and answer journalists’ enquiries.