Bachelor of Arts in Media and Communication Management

Recognised secondary school leaving certificate, English language proficiency certificate

Strategic Corporate Communication

In this module you will learn the definitions of strategy and the strategic importance of communication for companies.

Campaigning and Crossmedia

You will familiarise yourself with the basic concepts of cross-media campaign management and apply target-oriented campaign processes.

Special Topics in Media and Communication Management

This module teaches you about the challenges and opportunities of current trends such as digitalisation and how to solve digital challenges.

At the Macromedia University in Berlin, you can study media and sharpen both your analytical and creative thinking. During your studies in media and communication science, you will also acquire the skills to collect, analyse and interpret data. This is the only way to ensure that the media products you create are successful.

In practical projects, you will gain important insights to later reach and inspire an audience of millions through cross-media networking, international strategies and the use of social media.

1st semester

Modul ECTS

Academic Writing and Research 5

Practical Insights into the Media and Creative Industries 5

Fundamentals of Business Administration and Business Law 5

Research Methods and Designs 5

Marketing and Sales 5

Media, Communication, Psychology: Theories and Concepts 5

2nd semester

Modul ECTS

Global Awareness 5

Content Creation 5

Strategy and Organisation 5

Data Analysis, Visualization, and Reporting 5

Media Politics and Media Law 5

Media Economics 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Specialisation in Media and Communication Management 5

Strategic Corporate Communication 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Community Engagement and Social Impact 5

Customer Experience Management 5

Media Planning and Targeting 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Current Issues in Media Management 5

In-Depth Research Media Management 5

Bachelor Thesis 15

The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.

Influencer-Marketing

With influencer marketing, the ROI is often difficult to assess. Students evaluated real campaigns for styleranking.

Twitter survey

Students analysed the Twitter behaviour of German top managers with the question of whether they use the full potential of social media.

Target group analysis

Students developed three strategies for social media campaigns for young target groups of the Cologne City Memory Foundation.

With your Media and Communication Management studies at the Macromedia University, you lay the foundation for your career: enter the national or international media business and work for companies, non-profit organisations or agencies.

Marketing and Communication Manager

You are responsible for planning and implementing your company’s marketing measures and coordinating communication.

Press officer

You are the liaison with journalists and ensure a strong external impact of the company through your PR.

Online Media Project Manager

All projects concerning online media are in your hands. With your expertise, you lead them to tangible success.