B.A. in International Business Administration of Digital Marketing

• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 180 or 210
• Info: accredited
• Duration: 6 or 7 semesters/3 or 3.5 years
• Location: Berlin, Hamburg

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.

Enhance your experience with the following choices:

• 6-semester/3-year option (Fast Track)
• 7-semester/3.5-year option (International Experience Track – includes internship/semester abroad)

As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.

Choose from the following career paths:

• Digital marketing manager
• Product manager
• Brand management expert
• Content strategist
• Market and consumer researcher
• Marketing and business consultant
• Positions in advertising and communication

In the B.A. International Business Administration - Digital Marketing programme at SRH University, you will learn to develop and implement digital marketing strategies successfully. From SEO and social media to content marketing, you'll gain in-depth knowledge in market research, brand management, and consumer behaviour. This programme combines essential business fundamentals with innovative digital tools, and you'll work on real-life projects throughout your practical studies to refine your skills. This experience will prepare you thoroughly for the demands of the international market and the digital economy.

1st Semester

1. Business Software – 6 ECTS
2. Introduction to Financial Accounting – 6 ECTS
3. Management Information Systems – 6 ECTS
4. Applied Business Mathematics – 6 ECTS
5. Language I – 6 ECTS

2nd Semester

1. Marketing for the Digital Era – 6 ECTS
2. Cost and Performance Accounting – 6 ECTS
3. Operations Management – 6 ECTS
4. Foundations of Finance – Financial Mathematics – 6 ECTS
5. Language II – 6 ECTS

3rd Semester

1. International Law – 6 ECTS
2. Entrepreneurship and Business Simulation – 6 ECTS
3. Principles of Microeconomics – 6 ECTS
4. Applied Statistics – 6 ECTS
5. Academic Writing and Research Methods – 6 ECTS

4th Semester

1. Investment and Financing – 6 ECTS
2. Human Resources and Organisation Management – 6 ECTS
3. Marketing Communication: Just do it – 6 ECTS
4. Digital Consumer Insights: Understanding Customers – 6 ECTS
5. Online Marketing – 6 ECTS

5th Semester

1. Future Trends in Business and Economics – 6 ECTS
2. Brand Management: From A for Apple to Z for Zippo – 6 ECTS
3. Brand Management in Depth: Developing a Brand – 6 ECTS
4. Internship – 12 ECTS

6th Semester

1. Internship – 12 ECTS
2. Bachelor Colloquium – 6 ECTS
3. Bachelor Thesis – 12 ECTS

1st Semester

1. Business Software – 6 ECTS
2. Introduction to Financial Accounting – 6 ECTS
3. Management Information Systems – 6 ECTS
4. Applied Business Mathematics – 6 ECTS
5. Language I – 6 ECTS

2nd Semester

1. Marketing for the Digital Era – 6 ECTS
2. Cost and Performance Accounting – 6 ECTS
3. Operations Management – 6 ECTS
4. Foundations of Finance – Financial Mathematics – 6 ECTS
5. Language II – 6 ECTS

3rd Semester

1. International Law – 6 ECTS
2. Entrepreneurship and Business Simulation – 6 ECTS
3. Principles of Microeconomics – 6 ECTS
4. Applied Statistics – 6 ECTS
5. Academic Writing and Research Methods – 6 ECTS

4th Semester

1. Investment and Financing – 6 ECTS
2. Human Resources and Organisation Management – 6 ECTS
3. Marketing Communication: Just do it – 6 ECTS
4. Digital Consumer Insights: Understanding Customers – 6 ECTS
5. Online Marketing – 6 ECTS

5th Semester

1. Future Trends in Business and Economics – 6 ECTS
2. Brand Management: From A for Apple to Z for Zippo – 6 ECTS
3. Brand Management in Depth: Developing a Brand – 6 ECTS
4. Internship – 12 ECTS

6th Semester

1. International Experience Semester – 30 ECTS
2. International Internship – 30 ECTS

In the 6th semester you choose the module International Experience Semester (30 ECTS) OR International Internship (30 ECTS).

7th Semester

1. Internship – 12 ECTS
2. Bachelor Colloquium – 6 ECTS
3. Bachelor Thesis – 12 ECTS

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

• International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
• Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included

To apply for the Bachelor's programme in International Business Administration - Digital Marketing, you need: 

• General higher education entrance qualification or technical college entrance qualification
• Alternatively, a vocational qualification may also grant access*
• Proof of English language proficiency
• Curriculum vitae with current passport photo
• Copy of ID card (front and back); for foreign students, a copy of their passport or national identity card

* Professionally qualified individuals without university entrance qualifications who have completed at least two years of vocational training and have at least three years of professional experience are also eligible to study a specific degree programme if they pass an aptitude test.

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required