Bachelor of Arts in Media Management

Recognised secondary school leaving certificate, English language proficiency certificate

Audiovisual Media

As a media professional, you have to be familiar with various formats. This also includes moving images and sound. This module provides important basics.

Management Concepts

You will learn the different concepts of management through cases and exercises in order to apply them successfully in the future.

Current Issues in Media Management

This module illustrates the connections between media, politics and business and paints the big picture of the media world.

The Media Management degree programme in Berlin combines theoretical knowledge with practical exercises. This prepares you for the diverse challenges of a career in the media business. Your Bachelor’s degree in Media Management teaches you economic, legal, technical as well as creative and conceptual content.

This wide range of knowledge is the basis for you to plan, organise and control future-oriented media concepts. With your chosen specialisation, you will become a professional in an area that particularly interests you.

1st semester

Modul ECTS

Academic Writing and Research 5

Practical Insights into the Media and Creative Industries 5

Fundamentals of Business Administration and Business Law 5

Research Methods and Designs 5

Marketing and Sales 5

Media, Communication, Psychology: Theories and Concepts 5

2nd semester

Modul ECTS

Global Awareness 5

Content Creation 5

Strategy and Organisation 5

Data Analysis, Visualization, and Reporting 5

Media Politics and Media Law 5

Media Economics 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Specialisation module 5

Specialisation module 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Community Engagement and Social Impact 5

Specialisation module 5

Specialisation module 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Current Issues in Media Management 5

In-Depth Research Media Management 5

Bachelor Thesis 15

The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.

Influencer-Marketing

With influencer marketing, the ROI is often difficult to assess. Students evaluated real campaigns for styleranking.

Twitter survey

Students analysed the Twitter behaviour of German top managers with the question of whether they use the full potential of social media.

Target group analysis

Students developed three strategies for social media campaigns for young target groups of the Cologne City Memory Foundation.

With the media knowledge from your degree in communication studies, you are optimally prepared for management positions in the media industry. Your skills will be in demand in all industries and with your specialisation you will increase your job opportunities even more.

Marketing Manager

You take on responsibility in marketing and successfully manage the product and brand communication of various companies.

Project Manager

You ensure that projects run economically and efficiently from the initial idea to project completion.

Brand Manager

You have the power to create a positive image among the target groups of brands and companies with the most suitable measures.