The MSc in Brand & Marketing Management at ICN Business School is a Master’s-level degree (Bac+5) dedicated to brand management and marketing strategy.

Students develop skills in strategic marketing, communication and brand management. The teaching approach combines case studies, projects and interactions with industry professionals.

This MSc is part of ICN Business School’s broader portfolio of more than eight specialised Master’s programmes and is based on a teaching approach combining academic learning and professional application.

Brand strategy and positioning

The programme enables students to master the fundamentals of brand strategy, from market analysis to the definition of a differentiated positioning. They learn to build strong brand platforms, manage brand identity and values, and develop coherent growth strategies in competitive markets.

Particular attention is given to brand lifecycle management, adaptation to international contexts, and alignment with consumer expectations.

Integrated communication and customer experience

Courses address the challenges of global communication in the digital age, integrating both online and offline dimensions. Students develop a strategic vision of brand image management, storytelling and content, as well as omnichannel communication strategies.

The programme also focuses on designing engaging and differentiated customer experiences, drawing on user journeys, experience design (UX) and personalised interactions. The objective is to train professionals capable of building lasting relationships between brands and their audiences.

Marketing tools, data and performance

The MSc adopts a practical approach to modern marketing tools. Students are trained in market research, customer data analysis and data-driven marketing techniques to support decision-making.

They learn to use digital tools (CRM systems, analytics platforms, advertising platforms, social media management tools) and to monitor marketing performance through key indicators (ROI, KPIs, conversion rates). These technical skills meet the growing demand for data-driven marketing and performance management.

Internships and immersion in the marketing world

Students complete internships in marketing or communication, allowing them to apply the skills acquired during their studies within a professional environment.

Thanks to our Careers and Internships Service and its network of 150 partner companies, you benefit from support in securing internships and even your first job after graduation.

Networking events and meetings with agencies and marketing departments of major companies further enhance this hands-on experience.

Admissions to specialised MSc programmes are open to international applicants holding a Bachelor’s degree or equivalent. Selection is based on application review, English proficiency, and, depending on the campus, possibly French.

Examples of careers:

Brand Manager / Assistant Brand Manager

Marketing Manager / Product Manager

Digital Marketing Manager / Social Media Strategist

Communication & Campaign Planner

Customer Experience Manager

Market Research Analyst / Consumer Insights Specialist

Innovation & New Product Development Manager

Sustainability and CSR Brand Consultant

Luxury & Premium Brand Specialist

The school also benefits from a strong network of more than 24,000 alumni, many of whom work in tech and start-up environments in France and internationally, facilitating career opportunities for graduates.

The strength of the programme also lies in the strategic location of its campus:

• In Berlin, students study in the heart of the German capital, known for its entrepreneurial spirit and the presence of numerous major company headquarters, offering strong early-career opportunities

This unique combination of academic excellence, strategic positioning and the strength of the ICN network enables graduates to quickly secure high-value roles in a demanding and competitive sector.