• Standard period of study: 3 semester plus 1 semester master thesis
• Campuses: Munich or Berlin
• Degree: Master of Arts (M.A.)
• Accreditations: AACSB, FIBAA, German Accreditation Council
• Semester abroad: One compulsory integrated at a partner university abroad
• Practical experience: 12 weeks of compulsory internship, workshops and excursions
• Language: 100 % in English
• Double Degree: Optionally, get a second master's degree from a partner university

The strategic role of marketing management has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams. The program covers multiple subject areas under the umbrella of marketing management and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

The Master's degree in Strategic Marketing includes practice-oriented courses, an integrated 12-week internship, a semester abroad and a market research project to help you develop your marketing-related and problem-solving skills.

Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.

Internationality is an important keyword in the marketing postgraduate program. Therefore, the Master in Strategic Marketing Management

• is studied 100% in English,
• includes an integrated semester abroad at one of our 190+ partner universities, and
• provides the opportunity to complete a second international degree (Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

• Integrated semester abroad at a partner university
• International Double Degree option possible
• Fast Track option - graduation in only 3 semesters

In the first two semesters of your Strategic Marketing Master's you will learn to analyze dynamic framework marketing conditions and how to derive market strategies through qualitative and quantitative market research. You will spend the third semester at one of our numerous partner universities abroad. The International Office will support you in your selection and application process for a partner university. You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

1st Semester

Market Research

• Consumer Behaviour (2 ECTS)
• Advanced Market Research (2 ECTS)
• Applied Statistics (2 ECTS)

Strategic Marketing

• Marketing Strategies & Planning (2 ECTS)
• Brand Management (2 ECTS)
• Trademark & Unfair Competition Law (2 ECTS)

Classic Communications

• Above-the-Line-Communication (2 ECTS)
• Media Planning (2 ECTS)
• Integrated Communication (2 ECTS)

Leadership Skills

• Corporate Governance & Business Ethics (2 ECTS)
• Negotiation, Communication & Executive Presentations (2 ECTS)
• Cross Cultural Leadership (2 ECTS)

2nd Semester

Relationship Marketing

• Services Marketing & Service Quality (2 ECTS)
• Internal Marketing & Behavioral Branding (2 ECTS)
• Customer Relationship Marketing (2 ECTS)

Digital Marketing

• Online Marketing, Online Advertising & Social Media (2 ECTS)
• E-Marketing & E-Commerce (2 ECTS)
• Mobile Marketing (2 ECTS)

Sales Marketing & Communications

• Price Management (2 ECTS)
• Direct Marketing (2 ECTS)
• Sales Promotion (2 ECTS)

Public & Publicity Communications

• Event Marketing & Sponsoring (2 ECTS)
• Product Placement & Branded Entertainment (2 ECTS)
• Public Relations (2 ECTS)
• Market Research/Consulting Project (6 ECTS)
• Internship possible (practical phase I) (6 ECTS)

3rd Semester

• Semester abroad (24 ECTS)

Electives depending on ISM partner university and your individual specialization.

• Internship possible (practical phase II) (6 ECTS)

4th Semester

• Master's Thesis (30 ECTS)

You will spend the third semester at one of our numerous partner universities abroad, in Europe or overseas. Read more about your semester abroad options here.

You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS already in the fourth semester.

• Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad.
• Double Degree: If you would like to receive a Double Degree, we offer this option in collaboration with several partner institutions.

During the Master of Strategic Marketing Management you will spend an integrated semester abroad at a partner university of our 180+ large network (PDF). Here you will have the opportunity to develop valuable intercultural skills and apply your language skills intensively. Your performance will be 100% credited, so you won't lose any ECTS and time.

You can choose the university yourself and our International Office (IO) will support you with the application and study abroad planning process.

During your Marketing Management Master's you can additionally earn an international double degree at ISM. This means that, in addition to ISM's Master degree, you can also work towards receiving a second, internationally recognised Master's degree from a partner university abroad. At some partner universities, earning the Double Degree is even possible as part of the integrated semester abroad. You will receive two Master's degrees in two or two and a half years and make a decisive step for your international career. In addition, the double degree will consolidate your intercultural skills and expand your personal network.

• Curriculum vitae (CV)
• A successfully completed Bachelor's degree (if you have not graduated yet the transcript of records) or
• an equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and
• examinations must be at least 30 ECTS points in the field of business sciences.
• Proof of English language skills (if available), equivalent to the B2 level, for eg. TOEFL, IELTS 6.0 or other (only needed if the medium of instruction in your high school/university was not English)

Note: If you have not studied a Bachelor's degree in the economics field or if your quantitative ECTS points are not sufficient, you can qualify yourself for your postgraduate management studies with the ISM Pre-Master (one semester, 30 ECTS points).