Masters in Strategic Marketing

Bachelor’s degree with:

210 ECTS = 3-semester MA

180 ECTS = 4-semester MA

Marketing strategy

What do product life cycles look like? What price adjustment strategies are there and what methods does market research have to offer? This module revolves around this.

Brands and branding

Focus on the brand: What are the brand management strategies with regard to megatrends such as digitalisation, globalisation and sustainability?

Applied business intelligence and analytics

This module is about data collection and analysis: What is big data? What are the possibilities of data visualisation?

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities.

1st semester

Modul ECTS

Management & Design Science 5

Interdisciplinary Case Studies 5

Critical Thinking in Science 5

Managing Yourself and Leading Others 5

Foresight and Global Trends 5

Business Intelligence 5

2nd semester

Modul ECTS

Practical-based Project 10

Research-oriented Project 10

Strategy and Innovation Processes 5

Marketing Strategy 5

3rd semester

Modul ECTS

Advanced Digital Technologies 5

Sustainable Economics 5

Interdisciplinary Project 10

Big Data, AI and their Implications 5

Brands and Branding 5

4th semester

Modul ECTS

Leadership and Entrepreneurial Thinking 5

Management Research 5

Master Thesis 20

In this Master’s programme, all areas of strategic marketing are on your timetable: From analysis to target group definition. The lectures and practical projects prepare you perfectly for your career entry.

Media Group RTL

In this case, the focus was on brand development: What could a new content strategy for RTL’s Instagram channel look like?

styleranking

Trend topic influencer marketing: Which platforms are important for brand ambassadors? What do the creative processes on TikTok and Co. look like?

Quality India Tours

The students’ task: the conception of a new brand including the development of a market launch and marketing strategy.

The advancing digitalisation opens up new perspectives for marketing experts: It is a matter of marketing companies and products cross-medially and thus leading them to success – whether at a start-up, a medium-sized company or a global player.

Senior Marketing Manager

You plan and control the marketing measures of your company. This may also include public relations and the maintenance of social media channels.

Digital Marketing Manager 

You are responsible for the website of your employer, analyse the behaviour of the users and are skilled in search engine optimisation.

Product Manager

As an intermediary between marketing, sales, production and development, you are responsible for the planning, management and controlling of a product.