Bachelor of Arts in Brand Management

Recognised secondary school leaving certificate, English language proficiency certificate

Media Planning and Targeting

You will familiarise yourself with trends in media research and media planning and learn strategies for successful campaigns.

Campaigning and Crossmedia

In addition to the basics of cross-media campaign management, you will learn to apply a campaign process from start to finish.

Performance Marketing and Social Media

In this module you will acquire theoretical knowledge and learn to analyse cases from the field of performance and social media marketing.

At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.

At the same time, on the way to your Bachelor’s degree in Brand Management, you will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.

1st semester

Modul ECTS

Academic Writing and Research 5

Practical Insights into the Media and Creative Industries 5

Fundamentals of Business Administration and Business Law 5

Research Methods and Designs 5

Marketing and Sales 5

Media, Communication, Psychology: Theories and Concepts 5

2nd semester

Modul ECTS

Global Awareness 5

Content Creation 5

Strategy and Organisation 5

Data Analysis, Visualization, and Reporting 5

Media Politics and Media Law 5

Media Economics 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Specialisation in Brand Management 5

Specialisation in Advertising Psychology 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Community Engagement and Social Impact 5

Campaigning and Crossmedia 5

Data Storytelling 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Current Issues in Media Management 5

In-Depth Research Media Management 5

Bachelor Thesis 15

For the Brand Management Bachelor you will acquire analytical, strategic and creative skills. You will expand your knowledge of media, data science and management and gain practical know-how, for example in brand management or social media.

Out-of-Home-Campaign

Together with the practice partner Ströer, students developed several out-of-home campaign concepts including artwork for Westwing.

Digital Marketing

Together with the central MINI Brand Management, Macromedia students developed a “playbook” for digital marketing in Europe.

Brand presentation

JACK DANIEL’S looked for new ways to create relevant brand experiences in their target group and developed them with our students.

Companies in all sectors need practically trained managers like you for their operational marketing, who are familiar with the global economy and digital brand management. Get started in companies or international agencies.

Brand Manager

How brands are perceived by the public is in your hands. You shape brand identities with strategic skills.

Strategic Planner

Good communication measures need watertight strategies that you design and successfully implement with your brand know-how.

Social Media Manager

You are at home in the social networks and know all the current trends. You use them effectively to inspire your target groups.