Masters in Brand Management

Bachelor’s degree with:

210 ECTS = 3-semester MA

180 ECTS = 4-semester MA

Marketing strategy

What do consumers want? How does market research work and how are target groups defined? That is the focus of this module.

Theories and Models of Communication Science

Learn about the cognitive psychology of public communication: How do we process and evaluate information?

Brands and branding

Key questions in this module: How do you build a brand image? What is the importance of brands for companies? What influence does digitalisation have here?

The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.

Would you like to complete the Master’s programme in Brand Management at Macromedia University of Applied Sciences? Then we look forward to meeting you at our locations in Munich and Berlin.

1st semester

Modul ECTS

Management and Design Science 5

Interdisciplinary Case Studies 5

Critical Thinking in Science 5

Theories and Models of Communication Science 5

Foresight and Global Trends 5

Current Issues in Media Management 5

2nd semester

Modul ECTS

Practical-based Project 10

Research-oriented Project 10

Strategy and Innovation Processes 5

Marketing Strategy 5

3rd semester

Modul ECTS

Advanced Digital Technologies 5

Sustainable Economics 5

Interdisciplinary Project 10

Big Data, AI and their Implications 5

Brands and Branding 5

4th semester

Modul ECTS

Leadership and Entrepreneurial Thinking 5

Media and Communication Research 5

Master Thesis 20

In your Master’s degree, everything revolves around brands: you learn what marketing strategies look like, the rules according to which communication works and what role digital transformation plays. In addition to theory, the focus is on practical projects.

FC Bayern Munich

How does fan culture show itself in social media? Students developed solutions and social media strategies for the record holding champion.

Rolls Royce

In this project, the focus was on luxury. The core question was: Which communication channels are suitable to showcase luxury goods?

Porsche Museum

What does a dream car sound like? Students adapted the sound installation “Porsche in the Mix” for the internet and as a smartphone app.

After your Master’s degree, you can work as a brand manager at a start-up, a medium-sized company or a large corporation. You are familiar with methods and tools to help shape the future of your company and can take on a managerial position.

Marketing Manager

You take over the planning of campaigns and organise the advertising for your product or brand. This also includes budget responsibility.

Brand Consultant

Together with your clients, you develop, manage and evaluate different brands: How can people see a brand through different eyes?

Corporate Communications Manager

You are responsible for internal and external communication – i.e. you make contact with customers, journalists, but also with employees.