Develop a dynamic professional edge with our MBA in International Marketing. Lead dynamic campaigns that encompass cultural values, with an in-depth understanding of the unique messages, trends, social media and brand strategies that create impactful results in countries around the world.

The program allows you to apply your global insights to multiple areas, bringing your knowledge to careers in the healthcare, fashion, media and entertainment industries, and many others.

Want to expand your horizons? You can transfer between our EU campuses and expand your international experience.

Learn how to:

• Develop strategies that tap into fast-moving trends
• Analyze the global influence of leading economies
• Lead campaigns with an international perspective
• Discover opportunities for new market penetration
• Hone cross-cultural management & leadership skills

This is a one-year, three-term, full-time degree (90 ECTS). In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Term 1 (23 ECTS)

• Transformational Management & Leadership
• Organizational Behavior
• Financial Reporting & Analysis
• Marketing in a Digital World
• Data Analysis for Managers
• Negotiation
• Consulting Lab
• Business Immersion Week I

Term 2 (27 ECTS)

• Corporate Finance
• People & Talent Management
• Global Economics For Managers
• Strategy & Decision Making
• Management Information Systems
• Communication for Success
• Legal Issues & Business Ethics
• Business Immersion Week II
• Business Strategy Simulation

Term 3 (20 ECTS)

• International Marketing
• Sales Management & Strategy
• Marketing Research
• Digital Marketing Strategies
• Advertising & Media

Graduation requirements 

Dissertation

This comprises:

• EUDRES - Research Methods: This module provides students with the essential research skills for their dissertation.
• DISSEM - Dissertation Seminar
• DISMBA - Dissertation: Students demonstrate the skills acquired throughout their MBA in a final research project, with the support of the MBA dissertation advisor

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Students will also:

• Explore how companies make the most of their investments; from managing data to communications.
• Apply key principles that enhance communication and effectiveness.
• Analyze the functions of HR management and explore its strategic importance.
• Analyze and create alternative investment projects.

Online

On successful completion of this program, you will earn:

• A university-specific MBA degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• An ACBSP and IACBE accredited MBA degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.

Note: Upon successful completion of the graduation requirements, students who accessed this program via the Executive Bridging Program (EBP) will earn the following qualifications:

• An ACBSP and IACBE accredited degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
• Optional additional qualification (see below) to earn a U.K. state-recognized degree awarded by London Metropolitan University.

On successful completion of this program, you will earn:

• A university-specific MBA degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A Certificate of Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG). 

While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.

• In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation. (Two years of professional experience required for admission.)
• To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.

The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Both qualifications can be earned in one year of full-time study or two years of part-time study.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams

Global Brand Strategist

Crafts compelling cross-cultural narratives, positioning products for worldwide resonance & market domination.

International Market Research Director

Decodes global consumer behavior, identifies emerging trends & shapes data-driven marketing strategies.

Omnichannel Strategy Lead

Integrates digital & physical channels to create seamless, consistent customer journeys & boost brand engagement.

Global Digital Marketing Leader

Orchestrates worldwide digital strategies, optimizes multichannel campaigns & drives international brand growth.

International Product Launch Specialist

Choreographs spectacular market entries across continents, generating buzz & capturing global consumer attention.

These are the admission requirements for this MBA program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you also applying to earn the additional qualification (a state-recognized degree awarded by London Met, see above), note that more than two years of professional experience is required for the MBA program from London Metropolitan University. If you don't have two years of experience, you can apply for the MSc International Business Management.

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.