MBA Marketing

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience

Marketing strategies

In this module you will learn what makes consumers tick. You will learn how their behaviour is researched and what role digitalisation plays in this.

Brand management

How are brand identities created and positioned in the market? What influence do globalisation and the demand for sustainability have?

Social media management

What do successful activities on Instagram, TikTok, Facebook and Co. look like? What do we mean by KPIs? This is what this module is all about.

With the Marketing MBA, you acquire a broad knowledge of business administration. In addition to general topics such as business management, business law and accounting, this degree programme focuses on marketing. You learn to focus on the consumer and to better understand him or her through market research.

You can then align your marketing strategies with the needs of your target group and thus make a lasting contribution to the success of your company. Your extensive know-how will enable you to make a real career leap after graduation.

1st semsester (MBA Onboarding)

Modul ECTS

Advanced Digital Technologies 5

Current Issues in Management 5

Research-oriented Project 10

Practice-based Project 10

1st semsester (MBA Onboarding +)

Modul ECTS

Advanced Digital Technologies 5

Current Issues in Management 5

Contemporary Management Thinking 5

Accounting and Basics of Balancing 5

Management Accounting and Basics of Controlling 5

Economics 5

2nd semester (start with 210 ECTS)

Modul ECTS

Leadership 5

Own Project I – Planning the Project 5

Business Administration I 10

Interpersonal Skills I 5

3rd semester

Modul ECTS

Leadership II 10

Own Project II – Shapening the Project’s Success 5

Business Administration II 5

Business Law 5

Interpersonal Skills II 5

4th semester

Modul ECTS

Interpersonal Skills III 5

Elective module 5

Master Thesis 20

The Marketing MBA at the Macromedia University of Applied Sciences provides you with theoretically sound knowledge on topics such as digital marketing, online marketing and sales management. You can put your newly acquired knowledge to the test in practical projects.

Red Bull

Research question: How is the brand claim experienced and how does the reception change across different platforms?

Colgate Palmolive

Students conducted research and market research for the dental care manufacturer and developed creative communication concepts.

HSE24

The following questions were addressed: Is social media suitable as a live sales channel for home shopping? What role do influencers play?

Whether you are an innovative start-up, a family-run medium-sized company or an established global player, the Marketing MBA at Macromedia University of Applied Sciences qualifies you for challenging management tasks in corporate management, in the advertising industry and in sales.

Senior Marketing Manager

You create marketing concepts, take care of content marketing, search engine optimisation and the reporting of online and offline activities.

Digital Strategist

Your tasks include performance marketing such as SEA and affiliate marketing, but also search engine advertising with Google Ads and other online measures.

Marketing Manager

You are actively involved in the success of the company: Together with your team, you plan, develop and implement promising marketing strategies.