Shape the future of digital engagement and dive into the dynamic world of modern communication with this innovative Bachelor of Arts in Digital Communication (título propio*). Master the art of connecting brands and audiences in today's interactive media landscape.

This focused degree will open up careers in a host of communication fields, from advertising and PR to brand management and marketing specialists.

Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools and other partners all over the world. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.

Learn how to:

• Drive business growth through digital innovation
• Craft compelling digital narratives
• Develop multimedia communication strategies
• Build strong online brand identities & engage audiences
• Optimize digital marketing campaigns

This bachelor’s (título propio*) + BA (Hons) in Business Management program is a three-year, seven-semester program (240 ECTS) taught exclusively in English.

Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future. To graduate, you must successfully complete a capstone project and present two final cases.

Semester 1 (22 CH | 30 ECTS)

• Business Management
• Managing People & Organizations
• Marketing & UX
• lmpactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2 (22 CH | 30 ECTS)

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Semester 3 (22 CH | 30 ECTS)

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Innovations in Digital Communication
• Interpersonal Communication in Global Contexts

Semester 4 (22 CH | 30 ECTS)

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Strategic Public Engagement and Communication

Communicating Value with Branding

Targeted Digital Media Campaigns

Semester 5 (22 CH | 30 ECTS)

• Creative Business Cases
• Transformational Change Management
• lnnovation in Business
• Digital Graphic Design & Management
• Content Creation in the Digital Era
• Ethics & Legislation for Digital Communication

Semester 6 (22 CH | 30 ECTS)

• Strategic Management I
• Global Business I
• Human Resource Management I
• Data Management & Analytics I
• Creativity, Innovation & Entrepreneurship I
• Capstone Project I

Semester 7 (22 CH | 30 ECTS)

• Strategic Management II
• Global Business II
• Human Resource Management II
• Data Management & Analytics II
• Creativity, Innovation & Entrepreneurship II
• Capstone Project II

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.

Final Capstone Seminars 

These seminars provide support and information for students during the final capstone process, including the documentation and administrative requirements, and assistance with topic selection, research focus and capstone proposals. 

Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.

Final Capstone 

The final capstone component marks the culminating academic requirement for students at all levels and allows them to identify and investigate real world challenges, and to produce an independent piece of academic work reflecting their knowledge, research and analysis. 

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

• Gain an understanding of the field of public relations and be able to devise basic communications strategies.
• Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
• Show in-depth knowledge of the major theories of communications and their applicability.
• Demonstrate proficient oral and written skills.

On successful completion of this bachelor’s (título propio*) + BA (Hons) in Business Management program, you will earn: 

• A university-specific bachelor’s degree (título propio*) awarded by Universitat de Vic – Universitat Central De Catalunya (UVic-UCC), Spain.
• A Certificate of Specialization in one of the eight majors from EU Business School Switzerland.
• A state-recognized Dublin Business School BA (Hons) in Business awarded by Quality and Qualifications Ireland.

The degree programs (títulos propios*) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Digital Marketing Coordinator

Support digital campaigns, monitor performance metrics, & coordinate content across multiple marketing platforms.

Marketing & Brand Coordinator

Assist in brand strategy, market research, & campaign execution to enhance brand visibility & engagement.

Public Relations Specialist

Craft media strategies, manage press relations, & help shape public perception of organizations & brands.

Corporate Communications Officer

Develop internal & external communications, ensuring consistent messaging aligned with organizational values & goals.

Communications Performance Analyst

Analyze digital metrics, track communication effectiveness, & provide insights to improve outreach performance.

These are the admission requirements for this Business Bridging Program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent

Proof of English level: 

TOEFL score 79 (internet-based), 211 (computer-based), 550 (paper); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A score of 51; native speaker of English or equivalent