Help businesses to maximize their impact with our Master in Digital Marketing, Transformation & Design Thinking. Explore how developments in AI interact with the concepts of human-centric design to create today’s business landscape, understanding how technological tools can reduce a company’s carbon footprint while increasing ROI.

This program prepares you for roles within marketing, data analytics, UX consultation and product development, among many others.

Want to expand your horizons? You can transfer between our EU campuses and elevate your international experience. 

Learn how to:

• Work with businesses to create digital strategies
• Realize company sustainability goals
• Understand the impact of startup culture
• Utilize cutting-edge data tools to forecast results
• Develop a change-responsive management mindset

This is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.

You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.

In order to graduate, you must also complete a Final Capstone Project (6 ECTS).

Term 1 (18 ECTS)

• Digital Marketing Strategies & Social Media
• Analytics, Metrics & UX
• Tools for Success
• Business Immersion Week
• Winning Strategies for Market Entry

Term 2 (18 ECTS)

• Digital Transformation: Technologies for Maximum Business Impact
• Design Thinking, HCD & UX
• Developing a Leadership Edge
• Strategic Development for Business Success
• Business Immersion Week

Term 3 (18 ECTS)

• Digital Entrepreneurship: Exploring Models and Startups
• Tech & Future Trends
• Building Successful Teams
• New Product Development for Growth
• Business Immersion Week

Graduation requirements 

Final Capstone Project

This Capstone Project is an opportunity for students to apply their knowledge and skills from previous courses in their program to either create a business plan or expand on a previous project. Through this project, students will comprehensively understand business principles, methods, tactics, and practical insights into the tools and resources required to begin or manage a successful business.

This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively.

Students will be able to:

• Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
• Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
• Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.

Online

On successful completion of this program, you will earn:

• A university-specific degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.

Note: Upon successful completion of the graduation requirements, students who accessed this program via the Executive Bridging Program (EBP) will earn the following qualifications:

• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.
• Optional additional qualification (see below) to earn a U.K. state-recognized degree awarded by London Metropolitan University.

On-campus

On successful completion of this program, you will earn:

• A university-specific master’s degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A certificate in Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

After completing the master program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, you must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Digital Experience Analyst

Analyzes user behavior & digital touchpoints to optimize customer journeys, interface design, & engagement outcomes.

Marketing Automation Strategist

Develops personalized communication sequences, optimizes lead nurturing & scales marketing effectiveness through technology.

Design Thinking Innovation Coach

Guides teams through human-centered problem-solving, breaks creative barriers & unlocks innovative potential.

Digital Marketing Transformation Lead

Evolves traditional marketing approaches, implements emerging technologies & creates data-driven marketing cultures.

CX Strategy Lead

Shapes customer experience vision by aligning strategy, insights, & innovation to drive satisfaction, loyalty, & business impact.

These are the admission requirements for this master's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

1 certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.