Bachelor of Arts in Fashion Management

Macromedia University

Fashion is no longer confined to the catwalk – influencers, fashion bloggers, and technology trends are increasingly digitalising the industry. At the same time, fashion companies have to meet challenges such as sustainability.

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Bachelor

Programme level

36 months

Study duration

12,791$

Cost per year

English

Study language

Programme info

Recognised secondary school leaving certificate, English language proficiency certificate

State-recognised and accredited degree

Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.


Renowned partners

Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.


Experienced professors

You will be taught by top-class professors who have a proven track record in both business and academia.

Fashion in History and Theory

This module provides you with context: Based on its history, you will learn the most important terms and clothing styles of the fashion world.


Fashion Technologies

You acquire in-depth knowledge on the production and refinement of materials and investigate technical and digital trends.


Fashion Trends and Design

You find answers to the question of how trends develop and work in a team to develop ideas for your own collection, including a mood board.

New technologies, online shops, digital distribution channels, globalisation – to successfully use these trends in the fashion world, you need business knowledge and a deep understanding of the complex fashion industry.


In the Fashion Management degree programme in Berlin, you will learn about the entire value chain – from creation and production to distribution logistics.

1st semester


Modul ECTS

Academic Writing and Research 5

Research Methods and Designs 5

Basics of Business Administration and Business Law 5

Performance Indicator-Based Management 5

Marketing and Sales 5

Current Management Trends and Issues 15


2nd semester


Modul ECTS

Global Awareness 5

Data Analysis, Visualization, and Reporting 5

Strategy and Organisation 5

Leadership and Ethics 5

Operations Management 5

Current Management Trends and Issues 25


3rd semester


Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Fashion History and Theory 5

Fashion Trends and Design 5


4th semester


Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Business Intelligence and Information Security 5

Textile Basics and Future 5

Fashion and Practice 5


5th semester (Internship)


Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25


6th semester


Modul ECTS

Entrepreneurship OR Social responsibility* 5

Research specialization Management 5

Entrepreneurship and Innovation 5

Bachelor Thesis 15

With the Fashion Management degree programme, you receive a practical and theoretically sound education that will help you succeed in the fashion business. The content includes fashion theory and history and know-how about the entire fashion value chain.

Shopping Night

The students formulated concrete proposals on how to increase interest in the Levi’s Student Shopping Night.


Sustainability analysis

For Triumph International, students created the “Lingerie Market and Sustainability Survey” addressing the megatrend of sustainability.


Fashion Brand

Students developed a sustainability brand for the fashion label OSKA and also provided the communication strategy for it.

With your Bachelor’s degree in Fashion Management, you are ready for a management career in the national and international fashion business. Whether it’s a fashion agency, TV station, publishing house or fashion company – all doors are open to you.

Fashion Brand Manager

With know-how and emotion, you develop projects that enhance the image and success of your fashion brand and inspire customers.


Retail Marketing Manager

You know which fashion trends sell best in the store and which concepts you can use to boost sales figures.


Flagship Store Manager

As a flagship store manager, you demonstrate your leadership skills and create a successful shopping experience.

Programme campus:

Munich, Berlin

University’s main campus:

Macromedia University

Munich, Germany

Programme name:

Bachelor of Arts in Fashion Management

Field of study:

Business & Management, Beauty & Wellness Management

Programme level:

Bachelor

Programme language:

English

Language requirements:

IELTS: 6

TOEFL: 72

Duration & semesters:

36 months / 6 semesters

Next admission date:

01 Apr 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 36 months 12,791$ 38,372$
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