Bring together elegance and business acumen with our Master in Fashion & Luxury Business. Focusing on aspects such as craftsmanship and emotional appeal within international brand management, gain a full understanding of the demand for and exclusivity of luxury services and products.

This program allows you to connect your personal creativity with exciting opportunities in the haute couture, cosmetics and media industries, among many others.

Want to expand your horizons? You can transfer between our EU campuses and grow your international experience.

Learn how to:

• Analyze macro & micro trends in fashion
• Explore sustainability in the luxury sector
• Develop high-end marketing concepts
• Enhance your brand strategy skills
• Understand the drivers of luxury consumer psychology

This is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.

You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.

In order to graduate, you must also complete a Final Capstone Project (6 ECTS).

Term 1 (18 ECTS)

• Luxury & Fashion Business Management
• International Luxury Brand Management
• Tools for Success
• Business Immersion Week
• Winning Strategies for Market Entry

Term 2 (18 ECTS)

• The Luxury Experience
• Digital Marketing & Luxury Product Strategy
• Developing a Leadership Edge
• Strategic Development for Business Success
• Business Immersion Week

Term 3 (18 ECTS)

• Continuous Innovation in Luxury and Fashion
• Sustainable Value Creation in Fashion and Luxury
• Building Successful Teams
• New Product Development for Growth
• Business Immersion Week

Graduation requirements 

Final Capstone Project

This Capstone Project is an opportunity for students to apply their knowledge and skills from previous courses in their program to either create a business plan or expand on a previous project. Through this project, students will comprehensively understand business principles, methods, tactics, and practical insights into the tools and resources required to begin or manage a successful business.

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market.

During this program, students will:

• Investigate the impact of fashion and luxury on sustainability.
• Learn about the brand value from the points of view of the fashion designer and artist.
• Gage the importance of the quality of the product and all the strategies surrounding it.
• Study the major processes within marketing through case studies and class discussion.

Online

On successful completion of this program, you will earn:

• A university-specific degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.

Note: Upon successful completion of the graduation requirements, students who accessed this program via the Executive Bridging Program (EBP) will earn the following qualifications:

• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.
• Optional additional qualification (see below) to earn a U.K. state-recognized degree awarded by London Metropolitan University.

On-campus

On successful completion of this program, you will earn:

• A university-specific master’s degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A certificate in Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

After completing the master program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, you must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module. 

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Brand Experience Specialist

Crafts immersive brand interactions—aligning touchpoints to create memorable, consistent, & emotionally resonant customer experiences.

Sustainable Fashion Strategist

Develops ethical supply chains, creates eco-conscious collections & transforms industry environmental standards.

Brand Experience Specialist

Creates immersive brand experiences, aligning luxury aesthetics with consumer engagement to elevate perception & drive loyalty.

Fashion Tech Integration Specialist

Merges fashion & technology by implementing digital tools, wearables, & smart systems to enhance design & production.

Global Luxury Market Analyst

Identifies emerging luxury trends, monitors competitive landscapes & guides strategic positioning in premium markets.

These are the admission requirements for this master's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.