MBA Data Analytics

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience

Digital Transformations and Operations

This module is about the analysis and documentation of operational processes. You will also learn about legal framework conditions such as the DSGVO.

Business Intelligence and Analytics

Key questions of the module: What are the potentials and challenges of big data? How are large amounts of data collected, processed and interpreted?

Social Media Management

Learn about the success factors of successful social media activities and the role of data-based decisions in content creation.

The MBA in Data Analytics at Macromedia University of Applied Sciences deals with the management of complex data sets. You learn to analyse and evaluate internal and external data in order to derive recommendations for action for companies. Based on your analyses, business processes can be optimised and new business fields can be developed.

During the Data Analytics MBA you will acquire the necessary expertise and methods to take on a demanding management position as a data expert. Practical projects prepare you optimally for your work as a data analyst.

1st semsester (MBA Onboarding)

Modul ECTS

Advanced Digital Technologies 5

Current Issues in Management 5

Research-oriented Project 10

Practice-based Project 10

1st semsester (MBA Onboarding +)

Modul ECTS

Advanced Digital Technologies 5

Current Issues in Management 5

Contemporary Management Thinking 5

Accounting and Basics of Balancing 5

Management Accounting and Basics of Controlling 5

Economics 5

2nd semester (start with 210 ECTS)

Modul ECTS

Leadership 5

Own Project I – Planning the Project 5

Business Administration I 10

Interpersonal Skills I 5

3rd semester

Modul ECTS

Leadership II 10

Own Project II – Shapening the Project’s Success 5

Business Administration II 5

Business Law 5

Interpersonal Skills II 5

4th semester

Modul ECTS

Interpersonal Skills III 5

Elective module 5

Master Thesis 20

The Data Analytics MBA teaches you how to analyse data in order to achieve competitive advantages for your company. It’s about data-driven business models such as social media and e-commerce, but also about artificial intelligence and big data.

Microsoft

Topic of the innovative research project: What can concrete application scenarios for artificial intelligence in media companies look like?

Deloitte

The online scenario workshop entitled “The Future of Digital Trust” focused on the responsible handling of data.

Munich Digital Institute

How can the user experience be reliably measured and evaluated? Students developed the Customer Experience Score for this purpose.

Digital data is the currency of the 21st century. Those who can collect, evaluate and interpret it have sought-after expertise that is required in all industries today. This opens up a wide range of career opportunities for you.

Data Analyst

You’ll work closely with various departments such as marketing, research and sales to identify problems that are holding back the business.

Financial Accountant

You take care of the digitalisation and automation of financial processes. To do this, you carry out data analyses and develop IT solutions.

Digital Quality Assurance Consultant

Your job is to assess business processes and IT systems: With the help of data analyses, you uncover possible weaknesses.