• Degree Programme: B.A. 180 ECTS credits
• Language: English
• Mode of Study: On campus in Germany
• Accreditation: Accredited in line with German and European standards
• Recognition: Your degree is Internationally recognised and can easily be transferred to another country
• Study Duration: 36 months

With the B.A. in Business Administration, you are required to choose a specialisation to tailor your studies to your career goals. Options include International Management, Business Analytics, Logistics, Entrepreneurship, or Organisational Development and Change - you decide. Either way, your mandatory internship will provide you with hands-on experience.

The Bachelor of Business Administration with a specialisation in Artificial Intelligence at IU International University of Applied Sciences in Germany is taught entirely in English. This hands-on programme equips you with the essential business knowledge and AI expertise needed to excel in innovation-driven industries. The programme will:

• Build a solid foundation in AI applications for business, including deep learning, predictive analytics, and generative AI in enterprise contexts.
• Prepare you for a successful career in AI-driven business environments, such as finance, operations, and strategic management.
• Develop your skills in ethics, legal aspects of AI, and project-based applications like AI excellence with creative prompting techniques.
• Expand your global perspective and intercultural abilities through applied projects and collaboration in international business scenarios.

Fundamental courses

• Business 101
• Introduction to Academic Work for Business and Social Sciences
• Managerial Economics
• Business Mathematics
• Marketing I and Marketing II
• Project: Agile Project Management
• Sustainability
• Statistics
• Accounting and Balancing
• Leadership 4.0
• Principles of Management
• Project: Corporate Social Responsibility

In-depth courses

• Corporate Finance and Investment
• Corporate Planning and Control
• International HR Management
• Project: Economic Policy
• Digital Business Models
• Management Accounting
• International Business Law
• Project: Entrepreneurship
• Project: Megatrends in a Business Context
• Seminar: Current Issues in Business Administration

Internship

• Internship: Business & Management

Bachelor thesis

• Bachelor's thesis
• Colloquium on the bachelor's thesis

• Artificial Intelligence
• Project: AI Excellence with Creative Prompting Techniques
• Ethics and Legal Aspects in AI
• Project: Generative AI in an Enterprise Context
• Deep Learning in Business Contexts: Predictive Analytics
• Project: AI in Finance

Germany’s business and technology landscape is rapidly evolving, creating strong demand for professionals who combine business expertise with Artificial Intelligence skills. Graduates of the Bachelor’s in Business Administration with a specialisation in Artificial Intelligence are uniquely equipped to drive innovation, implement AI solutions, and make data-driven decisions across industries. Here are some exciting AI-focused career paths after your degree:

AI Product Manager

Take the lead in developing and launching AI-driven products and services, coordinating cross-functional teams to ensure that the technology meets business needs and market demand.

Business AI Analyst

Use AI tools to analyse business processes and large datasets, uncover insights and provide recommendations that optimise decision-making and operational efficiency.

AI Strategy Consultant

Support guide companies in developing and implementing AI strategies that integrate machine learning models and predictive analytics in order to solve complex business challenges.

General admission requirements

• Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
• A subject-related higher education entrance qualification.

Depending on your qualifications, you might have to meet additional requirements, such as successfully passing a university entrance examination or one of the following programmes to make sure you are ready to study with us:

• Bachelor Entrance Examination

English language skills

We accept the following English language skills certificates*: 

• IELTS (at least 6.0 points)
• TOEFL IBT (at least 80 points)
• Cambridge certificate (B2 First with min. score of 169)

*Proof must not be older than two years. 

Alternative ways to prove your English language skills:

Citizenship: If you are from a country where English is the official and educational language, your passport can serve as proof of English proficiency.