Charge ahead of the competition with our MBA in Sports Management (titulo propio*). Delve deep into the financial forces that drive skill development and sponsorships in global sport, understanding the essential collaboration between the media and entertainment industries and professional sporting organizations in promoting new talent.

Learning to navigate the challenges of this demanding field opens up a world of exciting opportunities in event design, sports finance and global marketing, with the flexibility to take on management positions within the arena of your choosing.

Want to expand your horizons? You can transfer between our EU campuses and elevate your international experience.

Learn how to:

• Explore the impact of digital campaign formats
• Examine growing trends in international sport 
• Understand ethics as applied to the professional sporting context
• Critically assess the role of management within sponsorship agreements
• Create the foundations for building new sporting careers 

This is a one-year, three-term, full-time degree (90 ECTS). In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Term 1 (23 ECTS)

• Transformational Management & Leadership
• Organizational Behavior
• Financial Reporting & Analysis
• Marketing in a Digital World
• Data Analysis for Managers
• Negotiation
• Consulting Lab
• Business Immersion Week I

Term 2 (27 ECTS)

• Corporate Finance
• People & Talent Management
• Global Economics For Managers
• Strategy & Decision Making
• Management Information Systems
• Communication for Success
• Legal Issues & Business Ethics
• Business Immersion Week II
• Business Strategy Simulation

Term 3 (20 ECTS)

• Sports Marketing Management
• Financial Management Applications to Sport
• Sports Sponsorship
• Sports Management Issues
• Crafting Unique Sports Events

Graduation requirements 

Dissertation

This comprises:

• EUDRES - Research Methods: This module provides students with the essential research skills for their dissertation.
• DISSEM - Dissertation Seminar
• DISMBA - Dissertation: Students demonstrate the skills acquired throughout their MBA in a final research project, with the support of the MBA dissertation advisor

Students gain the knowledge necessary to become successful sports managers, through case study research, company visits and routine networking with industry professionals.

In addition to the managerial training they receive in a classroom setting students will also:

• Demonstrate a deep understanding of the overall world of sports management and what it entails.
• Apply major management principles to sports businesses.
• Understand the complexity of bidding for and staging major sports events.
• Apply theory and concepts to real life situations.

On successful completion of this program, you will earn:

• A university-specific MBA degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A Certificate of Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG). 

While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.

• In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation. (Two years of professional experience required for admission.)
• To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.

The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Both qualifications can be earned in one year of full-time study or two years of part-time study.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Sports Marketing Director

Creates powerful emotional connections between fans & brands through strategic athletic partnerships.

Athletic Talent Development Executive

Maximizes player performance, creates development pathways & builds championship-winning sports organizations.

Stadium Experience Designer

Transforms sporting events into unforgettable spectacles, maximizing fan engagement & venue profitability.

Sports Analytics Director

Translates performance data into competitive advantages, optimizing team strategies & business decisions.

Global Sports Brand Strategist

Builds iconic athletic organizations, expands international fan bases & creates enduring sports legacies.

These are the admission requirements for this MBA program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you also applying to earn the additional qualification (a state-recognized degree awarded by London Met, see above), note that more than two years of professional experience is required for the MBA program from London Metropolitan University. If you don't have two years of experience, you can apply for the MSc International Business Management.

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.