Connect with the digital sphere for online success with our Master in Digital Business (título propio*). Develop your understanding of the systems involved in modern operations, covering important areas such as data communication, social media strategy, digital finance and marketing.

Learn how you can adapt traditional business principles to navigate challenges and boost opportunities, particularly within growing fields such as digital transformation, data analysis and brand management.

Want to expand your horizons? You can transfer between our EU campuses and elevate your international experience.

Learn how to:

• Improve digital stakeholder engagement
• Design effective online business models
• Critically examine digital economy forces
• Understand the impact of technology on competition 
• Capitalize on trends in AI, B2B & platform services

This is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.

You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.

In order to graduate, you must also complete a Final Capstone Project (6 ECTS).

Term 1 (18 ECTS)

• Digital Business Ecosystems
• Digital Finance: Navigating Emerging Opportunities
• Tools for Success
• Business Immersion Week
• Winning Strategies for Market Entry

Term 2 (18 ECTS)

• Digital Marketing Strategies & Social Media
• Digital Business Design & E-Reputation Management
• Developing a Leadership Edge
• Business Immersion Week
• Strategic Development for Business Success

Term 3 (18 ECTS)

• Digital Economy
• The Entrepreneurial Digital Business Model
• Building Successful Teams
• Business Immersion Week
• New Product Development for Growth

Graduation requirements 

Final Capstone Project

This Capstone Project is an opportunity for students to apply their knowledge and skills from previous courses in their program to either create a business plan or expand on a previous project. Through this project, students will comprehensively understand business principles, methods, tactics, and practical insights into the tools and resources required to begin or manage a successful business.

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch.

During this program, students will:

• Discover the impact that digital business is having.
• Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
• Understand digital culture and gain hands-on knowledge on how to build a startup.
• Study how new technologies are crafting the digital reality and what is to come in the next years.

On successful completion of this program, you will earn:

• A university-specific master’s degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A certificate in Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

After completing the master program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, you must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module. 

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Digital Transformation Consultant

Guides organizations through tech-driven change-optimizing processes, tools, & culture for smarter, scalable operations.

E-Commerce Growth Specialist

Optimizes online sales channels, enhances digital shopping experiences & drives conversion metrics.

Digital Business Model Strategist

Designs innovative, tech-enabled business models that boost value creation, disrupt markets, & drive sustainable growth.

Customer Data Strategist

Leverages user insights, personalizes digital experiences & enhances decision-making through data intelligence.

Digital Supply Chain Manager

Streamlines logistics networks, implements smart inventory systems & optimizes fulfillment through technology

These are the admission requirements for this master's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

1 certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.