Take a deep dive into the architecture of modern operations with our MBA in Digital Business. Gain a comprehensive understanding of how online spaces and platforms have transformed traditional processes, analyzing the trends driven by digital consumers and exploring the potential of market disruption to supercharge business results.

By designing and implementing your own models and strategies, you’ll demonstrate the skills in demand for careers in digital marketing, data analysis, IT and digital transformation.

Want to expand your horizons? You can transfer between our EU campuses and expand your international experience.

Learn how to:

• Cover the fundamentals of e-commerce 
• Assess the impacts of business model conflict
• Analyze the role of social media within client relationships
• Gain awareness of legal issues as applied to the digital sphere
• Develop effective management skills for digital environments

This is a one-year, three-term, full-time degree (90 ECTS). In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Term 1 (23 ECTS)

• Transformational Management & Leadership
• Organizational Behavior
• Financial Reporting & Analysis
• Marketing in a Digital World
• Data Analysis for Managers
• Negotiation
• Consulting Lab
• Business Immersion Week I

Term 2 (27 ECTS)

• Corporate Finance
• People & Talent Management
• Global Economics For Managers
• Strategy & Decision Making
• Management Information Systems
• Communication for Success
• Legal Issues & Business Ethics
• Business Immersion Week II
• Business Strategy Simulation

Term 3 (20 ECTS)

• Digital Marketing Strategies
• Crafting the Digital Business Model
• Digital Business Architecture
• Digital Business Design
• The Digital Consumer

Graduation requirements 

Dissertation

This comprises:

• EUDRES - Research Methods: This module provides students with the essential research skills for their dissertation.
• DISSEM - Dissertation Seminar
• DISMBA - Dissertation: Students demonstrate the skills acquired throughout their MBA in a final research project, with the support of the MBA dissertation advisor

The managerial skills taught in this program are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. 

Students will also:

• Focus on marketing and branding essentials, such as banner and search engine optimization.
• Discover how to effectively build and maintain a corporate digital business.
• Form a practical approach to real world case studies and examples.
• Learn from the point of view of the consumer.

Online

On successful completion of this program, you will earn:

• A university-specific MBA degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• An ACBSP and IACBE accredited MBA degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.

Note: Upon successful completion of the graduation requirements, students who accessed this program via the Executive Bridging Program (EBP) will earn the following qualifications:

• An ACBSP and IACBE accredited degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
• Optional additional qualification (see below) to earn a U.K. state-recognized degree awarded by London Metropolitan University.

On-campus

On successful completion of this program, you will earn:

• A university-specific MBA degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A Certificate of Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG). 

While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.

• In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation. (Two years of professional experience required for admission.)
• To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.

The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Both qualifications can be earned in one year of full-time study or two years of part-time study.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Digital Transformation Strategist

Revolutionizes traditional businesses through technology integration & drives organizational digital evolution.

E-Commerce Growth Director

Maximizes online sales channels, optimizes customer journeys & creates frictionless purchasing experiences.

Digital Business Model Innovator

Creates revolutionary revenue streams, disrupts established markets & pioneers new digital value propositions.

Technology Investment Advisor

Identifies game-changing digital opportunities, directs strategic tech spending & ensures competitive advantage.

Platform Economy Strategist

Architects digital ecosystems, creates multi-sided marketplaces & builds powerful network effect advantages.

These are the admission requirements for this MBA program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

1 certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you also applying to earn the additional qualification (a state-recognized degree awarded by London Met, see above), note that more than two years of professional experience is required for the MBA program from London Metropolitan University. If you don't have two years of experience, you can apply for the MSc International Business Management.

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.