Masters in Digital Media Business

Bachelor’s degree with:

210 ECTS = 3-semester MA

180 ECTS = 4-semester MA

Digital Media Business

What methods can be used to analyse digital processes? What does the term Big Data mean? You will find out in this module.

Digital transformatoin and opreations

Good design requires more than just creativity. This module focuses on the application of design both in theory and practice.

Social media management

Everything here revolves around Facebook, Instagram, Twitter and Co: What rules govern communication in social media? What are KPIs?

The digital world is transforming our working and living environments across all sectors. Comprehensive broadband data networks and mobile devices are revolutionising our lifestyle and creating entirely new business models – for example in the travel industry, music sales, or in cashless payment.

The digital transformation is only just beginning. With a Master’s degree in Digital Media Business, you are ideally equipped for the future and can actively shape innovative digital products and services.

1st semester

Modul ECTS

Management and Design Science 5

Interdisciplinary Case Studies 5

Critical Thinking in Science 5

Theories and Models of Communication Science 5

Foresight and Global Trends 5

Digital Media Management 5

2nd semester

Modul ECTS

Practical-based Project 10

Research-oriented Project 10

Strategy and Innovation Processes 5

Management of Digital Transformation 5

3rd semester

Modul ECTS

Advanced Digital Technologies 5

Sustainable Economics 5

Interdisciplinary Project 10

Big Data, AI and their Implications 5

Social Media Management 5

4th semester

Modul ECTS

Leadership and Entrepreneurial Thinking 5

Media and Communication Research 5

Master Thesis 20

Your Master’s degree in Digital Media Business at the Munich and Berlin campuses provides you with economic, technical and creative expert knowledge in the field of eCommerce. Practical projects complement the academic theory.

Microsoft

Research project in cooperation with Microsoft: How does artificial intelligence change the value creation structures in media companies?

Mini

Master’s students developed a “playbook” for digital marketing and digital marketing campaigns for the Mini car brand.

L’Osteria

Task for the Master’s students: Transfer the charm and quality of the popular L’Osteria restaurants to an ordering app.

Whether at a renowned global player or a start-up: Your Master’s degree in Digital Media Business will qualify you for a responsible position in the field of eCommerce. Maybe you would even like to start your own e-business?

Digital Media Manager

You develop digital communication strategies for your client or your company and optimise the online visibility of the brand.

Digital Business Consultant

As a contact person for all digital business issues, you are responsible for digital marketing and sales measures, for example.

Advertising Account Executive

This job profile is based in sales: You take care of one or more customers and focus on advertising planning.