BA (Hons) in Business

EU Business School

Build a strong foundation in global business and management while developing the analytical, strategic, and leadership skills essential for success. This versatile program prepares you to make informed decisions, drive innovation, and lead teams effectively across today’s dynamic business landscape.

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Bachelor

Programme level

36 months

Study duration

16,395$

Cost per year

English

Study language

Programme info

Enter the dynamic business world through the BA (Hons) in Business degree. This comprehensive and future-thinking program offers a solid grounding in a broad range of essential business concepts, including marketing, management and global business.

You’ll develop decision-making and analytical skills, preparing you for career progression across diverse fields, including project management, HR management, business analysis and sales, among many others.


  • Analyze financial performance for strategic growth
  • Utilize business information systems for optimization
  • Apply ethical decision-making in business management
  • Lead global operations across diverse markets
  • Drive innovation & entrepreneurship effectively

This is a full-time, three-year, six-semester EQF level 6/NFQ level 8 honors program (180 ECTS).


All students study the same subjects during their first year. This honors degree course offers you considerable flexibility in your choice of second- and third-year subjects which are selected from the different BA (Hons) in Business degree pathways, giving you the opportunity to choose electives that align with your career goals. Your studies culminate in a final year capstone research project.


The BA (Hons) in Business has the below content. In years two and three, you will select two electives from the different BA (Hons) in Business pathways offered at EU Munich.

Semester 1

  • Maths & Stats for Business
  • Business Context & Organization
  • Marketing Essentials
  • IT Essentials
  • Economic Perspectives
  • Foundational Academic Skills


Semester 2

  • Maths & Stats for Business
  • Business Context & Organization
  • Marketing Essentials
  • IT Essentials
  • Economic Perspectives
  • Introduction to Business Finance

Semester 3

  • Management
  • Financial Management
  • Digital Business Solutions
  • Business Ethics & Research Practice
  • Adaptive Leadership in Sustainable Enterprises
  • Project Feasibility
  • Project Planning & Control
  • Employee Relations & the Law
  • Organizational Behavior for Managers
  • Principles of Business Law
  • Database Design & Cloud Technologies
  • Business Programming
  • Cloud Marketing & Sales


Semester 4

  • Management
  • Financial Management
  • Digital Business Solutions
  • International Economics
  • Adaptive Leadership in Sustainable Enterprises
  • Project Feasibility
  • Project Planning & Control
  • Employee Relations & the Law
  • Organizational Behavior for Managers
  • Principles of Business Law
  • Database Design & Cloud Technologies
  • Business Programming
  • Cloud Marketing & Sales

Semester 5

  • Strategic Management
  • Global Business
  • Human Resource Management
  • Capstone Project
  • Data Management & Analytics
  • Creativity, Innovation & Entrepreneurship
  • Project Planning Techniques
  • Project Management & Evaluation
  • Human Resource Development
  • Contemporary Performance Management
  • Corporate Law & Governance
  • Advanced Business & Commercial Law
  • Business Intelligence & Visualization
  • Business Systems Analysis
  • Cloud Networking & Security
  • Cloud Platform Development


Semester 6

  • Strategic Management
  • Global Business
  • Human Resource Management
  • Capstone Project
  • Data Management & Analytics
  • Creativity, Innovation & Entrepreneurship
  • Project Planning Techniques
  • Project Management & Evaluation
  • Human Resource Development
  • Contemporary Performance Management
  • Corporate Law & Governance
  • Advanced Business & Commercial Law
  • Business Intelligence & Visualization
  • Business Systems Analysis
  • Cloud Networking & Security
  • Cloud Platform Development

The BA (Hons) in Business prepares students for future careers in global business ventures and large international organizations. 


In addition, after graduating, students will competently:

  • Assess knowledge and information, tools, and techniques in a critical way to confidently adapt to changing business environments.
  • Evaluate data and information derived through research to ensure relevant new knowledge is continually incorporated to enhance business planning and decision making.
  • Demonstrate interpersonal skills of effective listening, negotiation, persuasion, and presentation in individual and group situations.
  • Display an in‐depth understanding of the inter‐relationships between business functions and business processes and their impact on product and service provision.
  • Apply diagnostic and creative skills in the solution of business problems showing an interdisciplinary approach to resolution.
  • Demonstrate a capacity to contribute to business development and enhanced strategic decision-making.

On successful completion of this program, you will earn:

A state-recognized Dublin Business School BA (Hons) in Business degree awarded by Quality & Qualifications Ireland (QQI).


Awarding Body

Quality and Qualifications, Ireland (QQI) is the Irish State body responsible for the Quality Assurance of all education and training services in Ireland. QQI sets quality assurance criteria for the sector and regulates and approves programmes of study.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.


Operations Specialist

Supports operational tasks, tracks workflows, & ensures smooth daily processes across teams & departments.


HR Associate

Supports people operations, schedules interviews, & maintains HR systems to ensure smooth employee lifecycle management.


Sales Associate

Assists with client outreach, supports sales pipeline, & helps meet targets through lead generation & follow-ups.


Supply Chain Coordinator

Tracks inventory, updates logistics data, & supports supply chain efficiency from sourcing to delivery.


Business Analyst

Analyzes business data, supports process improvements, & prepares reports to inform operational or strategic decisions.

These are the admission requirements for this BA (Hons) program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!


One of the following or equivalent:

One certified copy of high school diploma and transcripts; or equivalent


Proof of English level:

TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; B2+ CEFR; native speaker of English or equivalent

Programme campus:

Munich

University’s main campus:

EU Business School

Munich, Germany

Programme name:

BA (Hons) in Business

Field of study:

Business & Management, Business & Management

Programme level:

Bachelor

Programme language:

English

Language requirements:

TOEFL: 80

IELTS: 6

Duration & semesters:

36 months / 6 semesters

Next admission date:

01 Oct 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 36 months 16,395$ 49,186$
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Munich

An international hub for future business leaders, combining practical learning, entrepreneurship, and innovation. With a diverse community, expert faculty, and strong industry links, students develop the skills and mindset to build successful global careers.

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