Are your role models Mark Zuckerberg, Elon Musk and Jeff Bezos? Then Macromedia University of Applied Sciences is the right place for you: In the Business Management Master’s programme you will learn how top managers think and act. The aim of the Master’s programme is to prepare you for a management position.
Programme level
Study duration
Cost per year
Study language
Bachelor’s degree with:
210 ECTS = 3-semester MA
180 ECTS = 4-semester MA
Marketing Strategy
Learn the key concepts of marketing management and how to define and research different target groups.
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Digital transformation and operations
What does Big Data mean for corporate management? How does digitalisation affect existing business models? In this module you will find out.
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Applied business intelligence and analytics
Key questions in this module: What are the pitfalls of dealing with big data? Can economic developments be predicted precisely?
Completing the Business Management Master’s program-me in Berlin and Munich gives you a broad understanding of global developments, business know-how, and strategic skills. The focus is on digital transformation, which overturns traditional business models and opens up new perspectives.
At the end of your Business Management master’s degree, you will have learned the entrepreneurial tools to make independent decisions and develop your own visions. This will help to secure you a senior position in top management.
1st semester
Modul ECTS
Management & Design Science 5
Interdisciplinary Case Studies 5
Critical Thinking in Science 5
Managing Yourself and Leading Others 5
Foresight and Global Trends 5
Business Intelligence 5
2nd semester
Modul ECTS
Practical-based Project 10
Research-oriented Project 10
Strategy and Innovation Processes 5
Management of Digital Transformation 5
3rd semester
Modul ECTS
Advanced Digital Technologies 5
Sustainable Economics 5
Interdisciplinary Project 10
Big Data, AI and their Implications 5
Sustainable Finance 5
4th semester
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Management Research 5
Master Thesis 20
The theoretical basics of business management, marketing and finance and accounting are all part of your timetable during the Management Master’s programme. With the help of practical projects, you can put your knowledge into practice and make important contacts in the process.
Deloitte
Research project with a sample-based survey on the topic: What role does risk management play in corporate success?
Pioneer Investments
What do successful social media activities in the field of financial communication look like? Master’s students conducted a strategic analysis on this issue.
Netzstrategen
Where does the digital transformation create the greatest need for guidance? To answer this question, market and competitor research was conducted.
Once you have your Business Management Master’s degree in your pocket, all doors are open to you: You can take a management position in a company – whether it’s a start-up or a global player. Or you can become your own boss and found a company.
Key Account Manager
This is about customer care and development: you look after one or more key customers who are of particular importance to your company.
Strategy Consultant
Conception and analysis are your great strengths: You develop innovative strategies to open up new business models for your company or your customers.
Business Unit Manager
You take care of a single business unit within a large group. You take over budget and personnel responsibility for your area.
Berlin, Munich
Macromedia University
Masters in Business Management
Business & Management, Business & Management
Master
English
IELTS: 6
TOEFL: 72
24 months / 4 semesters
01 Apr 2026
| Study mode | Workload | Duration | Cost per year | Total cost |
|---|---|---|---|---|
|
|
Full-time Berlin | 24 months | 15,907$ | 31,814$ |
|
|
Full-time Munich | 24 months | 12,791$ | 25,581$ |