M.Sc. User Experience (UX) and Data-Driven Design

• Degree: Master of Science (M.Sc.)
• Model: full-time
• Language: English
• ECTS: 120 ECTS
• Info: accredited , without NC
• Duration: 4 semesters/2 years
• Location: Berlin

Our interdisciplinary Master's programme in UX Design & Data-Driven Design optimally prepares you for a career at the intersection of design, technology and data analysis. You will learn to design, develop and evaluate digital, user-centred systems based on data-driven insights. In doing so, you will combine scientific research, creative design and strategic project management.

Our UX Design programme is divided into three core areas:

Human-centred and data-driven design

Technology and innovation

Management, ethics and strategic implementation

The combination of these three areas of focus promotes holistic competence in which creative, analytical and strategic skills interact optimally.

After completing your UX studies, you will have mastered the entire user experience process – from requirements analysis and user research to prototyping and usability testing to data-driven evaluation and strategic development of digital systems. You will apply both agile and research-oriented methods and integrate findings from human-computer interaction research into your design decisions.

In addition, you will have expertise in the following areas:

• Project and product management
• Data visualisation and communication
• Innovation management
• Critical reflection on ethical, social and sustainability-related aspects of digital design
• Leadership of interdisciplinary teams
• Planning and implementation of complex projects involving stakeholders and user groups
• Integration of new technologies – evaluation and use of artificial intelligence, generative models, multimodal interaction systems and immersive technologies (AR/VR)

Overall, you will be empowered to design digital transformation processes in an analytical, creative and human-centred manner. You will be able to develop scientifically sound, technologically innovative and socially responsible solutions that meet the needs of users as well as the strategic goals of organisations.

As a graduate of the Master's programme in User Experience & Data-Driven Design, you will be qualified for positions of responsibility at the interface of design, data analysis, technology and management. You will be able to develop data-based, user-centred strategies and actively shape digital transformation processes in companies, agencies, research institutions and public institutions.

Key job profiles include:

• UX researcher / UX strategist
• Data-driven UX designer / interaction designer
• Product owner / product manager in a digital context
• UX consultant / innovation manager

You will be able to take on complex design, technology and management tasks, lead data-driven innovation processes and contribute to the responsible design of digital systems in business, science and society.

In our Master's degree programme in User Experience & Data-Driven Design, you will acquire in-depth knowledge of user-centred design, usability engineering, information psychology and human-computer interaction. You will learn how to empirically record user needs, systematically analyse data and derive well-founded design decisions from it.

The degree programme also integrates modules on Human-Machine Interaction Technologies, Multimodal Interaction, Advanced Visualisation, Spatial Design (AR/VR) and Artificial Intelligence. This combines technological expertise with creative design know-how to develop next-generation interactive systems.

Supplementary modules on Project Management, Product Development, Innovation Management, Data-Driven Decision-Making and Ethical Considerations promote a deep understanding of the organisational, social and ethical framework conditions of digital innovation.

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

To apply for the Master's programme in User Experience and Data-Driven Design, you will need:

• A university or technical college degree (bachelor's or diploma) in a design or information technology subject such as communication design, illustration, web development or user experience design & content creation
• General or technical college entrance qualification certificate
• Proof of English language proficiency*
• Curriculum vitae with current passport photo
• Copy of ID card (front and back); for international students, a copy of your passport or national identity card

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required