B.A. in Advertising & Brand Design

• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 210
• Info: accredited
• Duration: 7 semesters/3.5 years
• Location: Berlin

The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, use text and images consciously and purposefully, and confidently design excellent communication for different media.

From market analysis, innovation development, strategic brand positioning and brand design to developing convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.

Berlin is a creative stage and an important location for the creative industries. It is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so you have the chance to get plenty of practical experience during your studies.

The excellent facilities at SRH University allow you to perfect your academic and design profile. You can test and implement your big ideas for brands and advertising campaigns in workshops, film and photo studios, and numerous other workspaces.

As a creative communication expert, you are just as much in demand in companies and organisations as in media and advertising agencies.

Career profiles:

• Brand Designer
• Brand Strategist
• Copywriter
• Media Designer
• Art Director/Creative Director

In addition, the internationally recognised Bachelor of Arts degree gives you access to numerous postgraduate and Master's programmes.

In the B.A. Advertising & Brand Design programme at SRH University, you can expect exciting modules that will optimally prepare you for a career in the international creative industry. In the first semester, you will start with the basics of design and learn essential techniques in areas such as layout, typography and media design. You will delve deep into consumer psychology and communication science and learn how to reach target groups through creative and effective communication.

You will expand your knowledge of advertising strategies, media planning and brand design during your studies. Practical projects on topics such as advertising campaigns and brand strategies offer you realistic insights into the world of work. You will also deepen your skills in creativity techniques, copywriting and media design.

The 5th semester allows you to spend a semester abroad or do an internship to gain valuable international experience. Your final year of study prepares you intensively for your career entry. You will develop your portfolio, write your Bachelor's thesis and receive professional coaching for your career planning.

1st Semester

1. Design Theory — 6 ECTS
2. Creative Strategies — 6 ECTS
3. Typography — 6 ECTS
4. Design Practice I — 6 ECTS
5. Elective I — 6 ECTS

2nd Semester

1. Writing for Advertising — 6 ECTS
2. Consumer & Advertising Psychology — 6 ECTS
3. Communication and Media Sciences — 6 ECTS
4. Advertising Strategies I — 6 ECTS
5. Elective II — 6 ECTS

3rd Semester

1. Brand Design — 6 ECTS
2. Project I — 6 ECTS
3. Marketing — 6 ECTS
4. Market Research I — 6 ECTS
5. Elective III — 6 ECTS

4th Semester

1. Brand Strategies — 6 ECTS
2. Project II — 6 ECTS
3. Advertising Strategies II — 6 ECTS
4. Market Research II — 6 ECTS
5. Start-up Lab Module (Global) — 6 ECTS

5th Semester

1. Internship / Study Abroad — 24 ECTS
2. Free Project — 6 ECTS

6th Semester

1. Design Practice II — 6 ECTS
2. Advertising Film — 6 ECTS
3. Design Lab — 6 ECTS
4. Brand Spaces — 6 ECTS
5. Marketing & Society — 6 ECTS

7th Semester

1. Entrepreneurship — 6 ECTS
2. Portfolio — 6 ECTS
3. Preparation Thesis — 6 ECTS
4. Bachelor Thesis — 12 ECTS

Students conceive and design media brands for the streaming generation

There is interest in intensive entertainment, but consumption of the media-format book is declining—the new generation is streaming.

The task is to develop a brand design for a media brand that communicates visually with the intended target group primarily through the design of book covers. Students design logos and layouts; the results are published in the brand design manual.

The English-language Advertising (B.A.) study programme uniquely combines advertising competence with communication strategy and design. Its contemporary orientation addresses the current demands on advertising strategies and design and enables students to start their careers in an international context.

To apply for the Bachelor's programme in Advertising & Brand Design, you will need to provide

• General higher education or university of applied sciences entrance qualification. If you have not graduated yet, apply with existing transcripts.
• Portfolio with approx. 10 creative works*
• Proof of English
• Curriculum Vitae
• Copy of your identity card or passport

*Your portfolio should show us that you enjoy designing and have an extraordinary creative personality. You can present your ideas, concepts, design work, previous projects, etc. - there are no limits to your creativity!

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required