B.A. in User Experience Design and Content Creation

• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 210
• Info: accredited
• Duration: 7 semesters/3.5 years
• Location: Berlin

Thanks to your UX Design Bachelor's programme, you are able to analyse user needs in the context of digital product development and derive usage requirements.

You know how to professionally evaluate and manage the complex development of digital products during the individual stages of the design process.

Our User Experience Design programme also helps you become an expert in content strategy, ensuring long-term success in the digital marketing mix.

Apart from gaining a deep insight into the user-centric design of digital experiences, you know how to plan and produce high-quality content.

In addition, you get to strengthen your soft skills in projects and expand your horizons and expertise during your internship or semester abroad.

The User Experience Design and Content Creation programme prepares you for the requirements of product and self-development, usability and content production - especially with regard to aspects such as values, emotional digital design and cultural differences

With your degree in B.A. User Experience Design you will work as a

• UI/UX designer,
• art director,
• digital artist,
• video and creative producer or
• content creator.

You can also work as a

• motion designer,
• editor,
• 2D/3D technical artist or
• in multimedia and video editing.

The Bachelor's degree programme in User Experience Design and Content Creation provides comprehensive knowledge and skills in the areas of design, communication and media production. Students start with the basics of design and expand their knowledge through modules such as project management. Practical projects promote creative strategies and digital storytelling, while modules such as usability engineering and digital brand design offer in-depth insights.

There is a particular focus on user experience and creating content for different media formats, including social media, video and podcasts. Students will also learn methods of self-management and the application of technologies in interactive environments for VR/AR/MR. Other topics include the effects of artificial intelligence and media law.

In the 5th semester, students apply their knowledge in a free project and an internship or semester abroad. The programme concludes with a Bachelor's thesis in the field of user experience design. Overall, the programme prepares students to develop innovative solutions in the digital space and work successfully in the creative industry.

1st Semester

1. Foundations of Design I – 6 ECTS
2. UX / UI Design Ideation Management (Project 1) – 6 ECTS
3. Foundations of Design II – 6 ECTS
4. UX / UI Design Focus: Information Psychology / Prototyping (Project 1) – 6 ECTS
5. Communication and Media Sciences – 6 ECTS

2nd Semester

1. Human-Machine Interaction Technology I – 6 ECTS
2. Creative Strategies and Digital Storytelling – 6 ECTS
3. Usability Engineering + Testing – 6 ECTS
4. Service Design + High-Fidelity Prototyping – 6 ECTS
5. Elective Courses – 6 ECTS

3rd Semester

1. Digital Brand Design I – 6 ECTS
2. Digital Brand Experience + Market Research – 6 ECTS
3. Digital Brand Design II – 6 ECTS
4. Consumer Experience Design (CX) Workshop + Media Management – 6 ECTS
5. Elective Courses – 6 ECTS

4th Semester

1. Content Creation I (Social Media) – 6 ECTS
2. Human-Machine Interaction Technology II (CMS) – 6 ECTS
3. Content Creation II (Video, Audio, Podcast) – 6 ECTS
4. Personal Branding + Self-Management – 6 ECTS
5. Start-up Lab Module (Global) – 6 ECTS

5th Semester

1. Mobility Phase / Internship – 20 ECTS
2. Free Project / UX Design – 10 ECTS

6th Semester

1. Game Design + Game Development – 6 ECTS
2. Interactive Environment / Spatial Design I for VR / AR / MR – 6 ECTS
3. Implication of Artificial Intelligence + Future Studies – 6 ECTS
4. Interactive Environment / Spatial Design II for VR / AR / MR – 6 ECTS
5. Elective Courses – 6 ECTS

7th Semester

1. Product Management / Product Development – 6 ECTS
2. Entrepreneurship & Media Law – 6 ECTS
3. Preparation for B.Sc. Thesis / Scientific Writing – 6 ECTS
4. Bachelor Thesis + Writing Workshop – 12 ECTS

To apply for the Bachelor's programme you will need to provide

• General higher education or university of applied sciences entrance qualification. If you have not graduated yet, apply with existing transcripts.
• Proof of English
• Curriculum Vitae
• Copy of your identity card or passport

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required