• Degree: Bachelor of Arts (B.A.)
• Language: English
• ECTS: 180 & 210
• Info: without NC
• Duration: 6 or 7
• Location: Heidelberg

Our new Bachelor’s programme, B.A. International Business Administration – specialising in Sports Management, provides a comprehensive academic foundation in business administration.

Students acquire all relevant core competencies of general business studies, including accounting, finance, marketing, human resource management, economics, and business law. Building on this foundation, the specialization modules introduce students to the diverse facets of sports management. They gain in-depth insight into the structure and functioning of the sports industry and learn how to apply management principles in a sports context. Key focus areas include the marketing of sports, sponsorship strategies, and brand management, as well as the planning, organization, and execution of sports events. In addition, students develop practical skills to operate in clubs, associations, agencies, and sports-related organizations, preparing them for a dynamic and international career in the sports business.

You also get to choose between:

• 7 semester- / 3.5-year option (International Experience Track)
• 6 semester- / 3-year option (Fast Track)

The sports industry is a dynamic and growing global market, creating strong demand for qualified sports management professionals. After completing your studies, you will be equipped to develop sports marketing strategies, manage sponsorships, organise events, and understand the financial and business aspects of the sports sector. As a sports management specialist, you can build your career in areas such as sports marketing, sports financing, event management, sponsorship, or brand management – turning your passion for sports into a professional career.

Future career opportunities include:

• Sports clubs and associations
• Professional sports clubs and leagues
• Sports and event agencies (marketing, consulting, etc.)
• The sporting goods industry and specialty sports retailers
• Commercial sports providers (e.g., fitness centers)
• Sports facility operators
• Businesses involved in the sports sector

Become an expert in sports marketing, sports financing, and sports event management. 

The BA in International Business Administration – Sports Management provides you with a solid grounding in business administration and prepares you for an international career in the sports industry. You will acquire key business management skills, deepen your knowledge of sports management, and be able to apply what you have learnt directly in practical projects and an integrated work placement.

Among other things, you will explore:

• the fundamentals of the sports business, sports marketing and financial management in sport
• Sports event management, sponsorship and sports media
• Practical project work with your fellow students
• an integrated work placement

The Sports Management specialisation provides you with a comprehensive understanding of the structures and dynamics of the sports industry. You will learn how sports organisations and businesses are successfully managed, how sporting events are planned and delivered, and how marketing, media and financial strategies are applied in sport.

1st semester

• Business Software
• Introduction to Financial Accounting
• Management Information Systems
• Applied Business Mathematics
• Language I

2nd semester

• Marketing for the Digital Age
• Cost and Performance Accounting
• Operations Management
• Foundations of Finance – Financial Mathematics
• Language II

3rd semester

• International Law
• Entrepreneurship and Business Simulation
• Principles of Microeconomics
• Applied Statistics
• Academic writing and research methods

4th semester

• Investment and Financing
• Human Resources and Organisational Management
• Supply Chain Planning and Execution
• SCM Process Management
• Global Logistics

5th semester

• Future Trends in Business and Economics
• Digital SCM and the use of ERP (SAP) in the supply chain
• Supply Chain Strategy and Design
• Internship

6th semester

• Internship
• Bachelor's Colloquium
• Bachelor’s Thesis

1st semester

• Business Software
• Introduction to Financial Accounting
• Management Information Systems
• Applied Business Mathematics
• Language I

2nd semester

• Marketing for the Digital Age
• Cost and Performance Accounting
• Operations Management
• Foundations of Finance – Financial Mathematics
• Language II

3rd semester

• International Law
• Entrepreneurship and Business Simulation
• Principles of Microeconomics
• Applied Statistics
• Academic writing and research methods

4th semester

• Investment and Financing
• Human Resources and Organisational Management
• Supply Chain Planning and Execution
• SCM Process Management
• Global Logistics

5th semester

• Future Trends in Business and Economics
• Digital SCM and the use of ERP (SAP) in the supply chain (
• Supply Chain Strategy and Design
• Internship

6th semester

• International Experience Semester
• International Internship

In the 6th semester, you choose either the International Experience Semester module (30 ECTS) OR the International Internship module (30 ECTS).

7th semester

• Internship
• Bachelor’s Colloquium
• Bachelor's Thesis

We offer you the opportunity to complete your degree within 3 or 3.5 years and to tailor it to your own preferences and plans. Choose between:

• Fast Track | Duration: 3 years (6 semesters)
• International Experience Track | Duration: 3.5 years (7 semesters) 

As well as subject-specific and methodological skills, social and personal skills are crucial in today’s world. SRH University’s innovative, successful and award-winning CORE principle promotes independent and active learning, enabling you to apply your knowledge directly in a practical setting – giving you a clear competitive edge.

To apply for the Bachelor’s degree programme in International Business Administration – Sportsmanagement, you will need: 

• A certificate of general university entrance qualification or a certificate of entrance qualification for universities of applied sciences
• Alternatively, a vocational qualification may also grant you entry*
• Proof of English language proficiency*
• CV with a recent passport-sized photograph
• A copy of your identity document (front and back); for international students, a copy of your passport or national identity card