Masters in Music Management

Bachelor’s degree with:

210 ECTS = 3-semester MA

180 ECTS = 4-semester MA

Artist management and music marketing 

How is an artist’s image strategically built up and continuously developed? You will learn this and more in this module.

Music production

A look at the future of the industry: How will artificial intelligence, algorithms and big data affect music production?

Social media management

This module is all about social networks: How should artists’ accounts on Facebook, Twitter, Instagram and co. be designed?

If your heart beats for music, you are in good hands at Macromedia University of Applied Sciences. The Master’s in Music Management at the Berlin campus will provide you with sound specialist knowledge in the areas of artist promotion, music marketing and cultural management. The course continually takes into account the upheaval in the industry that was triggered by the digital transformation a good 20 years ago:

You will learn about the enormous influence that streaming platforms such as Spotify and YouTube have on music management today and why live experiences have become more important as a source of income for musicians.

1st semester

Modul ECTS

Management and Design Science 5

Interdisciplinary Case Studies 5

Critical Thinking in Science 5

Theories and Models of Communication Science 5

Artist Management and Music Marketing 5

2nd semester

Modul ECTS

Practical-based Project 10

Research-oriented Project 10

Strategy and Innovation Processes 5

Music Production 5

3rd semester

Modul ECTS

Advanced Digital Technologies 5

Sustainable Economics 5

Interdisciplinary Project 10

Social Media Management 5

Big Data, AI and their Implications 5

4th semester

Modul ECTS

Leadership and Entrepreneurial Thinking 5

Media and Communication Research 5

Master Thesis 20

How can you earn money with music today and in the future? In the Master’s degree programme Music Management, you learn to develop and monetise new creative ideas. Digital platforms such as streaming services and social media are the focus here.

Sony Music

The main question of this practice-oriented project: What does innovative and organisational management look like at a modern music label?

Reeperbahnfestival

The students’ task was to design and implement two programme items for Hamburg’s famous Reeperbahn Festival.

Unicade Music

Together with the Munich label Unicade Music, students designed two crowdfunding campaigns for artists supported by the label.

After completing the Master’s programme in Music Management at Macromedia University of Applied Sciences, you can start your career in a company in the music, event or culture industry. Alternatively, you can use your knowledge to implement your own ideas as a freelancer.

Artist Manager

In addition to contracts with record companies, publishers and advertising partners, you also take care of organising your artist’s tours, for example.

Label Manager

Whether indie or major, your tasks include signing, building and establishing new artists for your music label.

Cultural Management

You supervise different cultural projects, e.g. at an event agency, a concert promoter or a cultural association.