• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 210
• Info: in accreditation
• Duration: 7 semesters
• Location: Berlin

The Event Engineering B.A. at SRH is a future-focused degree that brings technical know-how, creative design and an international understanding of the event industry together. Over seven semesters you learn how to plan, develop and operate professional event technologies across all areas—from audio systems and stage lighting to video engineering, IT and control systems.

You gain hands-on experience with:

• Audio, Video, Lighting and Stage Technologies
• Event Law, Marketing & Risk Management
• Smart Venues, Artificial Intelligence & Extended Reality
• Sustainable Event Management and Responsible Engineering

You will work in state-of-the-art studios, labs, and real-world event productions, developing smart and sustainable event solutions, hybrid event formats, and immersive digital experiences. Innovation in event technology and event management is at the core of the programme, supported by specialised modules in Artificial Intelligence (AI), metaverse technologies, and smart venue infrastructures.

A wide range of elective modules allows you to specialise according to your interests, while interdisciplinary projects and internships ensure strong industry relevance and hands-on experience. Throughout the programme, students learn how to design, manage, and evaluate corporate, cultural, sports, political, and hybrid events using cutting-edge tools, advanced event technologies, and international industry standards.

Graduates of the Event Engineering B.A. are prepared for dynamic and global careers at the intersection of technology, creativity and management. You will be able to plan, operate and lead complex productions across corporate, cultural, sports and political contexts – both physical and hybrid.

Typical career paths include:

• Event Technology Specialist (audio, video, lighting, stage)
• Technical Project Manager for live, hybrid and virtual events
• Event IT & Smart Venue Coordinator
• Innovation Consultant for XR and AI event formats
• Sustainability & Risk Manager in event operations

The programme opens doors to international careers in event production, media technology, and experience design. Graduates work with global event agencies, international festivals, cultural institutions, and multinational corporations, managing cross-border event productions and multicultural teams.

With a strong emphasis on innovation and emerging event technologies, graduates are well prepared for careers in smart venue operations, global event logistics, hybrid event productions, and digital event formats. The programme qualifies you for international roles across Europe, Asia, and North America, responding to the growing global demand for technology-driven event professionals.

The curriculum of the Event Technology degree programme (B.A.) combines technical skills, creative design and strategic event planning and prepares you specifically for the event industry of tomorrow. You will learn how to plan and operate professional audio, video, lighting and stage systems and acquire knowledge of event law and sustainable event organisation. Future-oriented technologies characterise the course as well as practical projects in each semester.

Central contents include:

• Audio, Video, Lighting & Stage Technology
• Event IT and Control Systems
• Smart Venues & Internet of Things (IoT)
• Artificial Intelligence, XR
• Sustainability, Ethics & Event Law
• Marketing, Risk Management & Interdisciplinary Innovation Projects

Internships, laboratory projects and co-operative productions are firmly integrated and combine theory and practice. With an innovation-orientated Bachelor's thesis, you will be optimally prepared for technical, creative and managerial tasks in the global event industry.

In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

To apply for the bachelor's degree Event Engineering, you need:

• Recognised university entrance qualification, e.g. the German Abitur, Fachhochschulreife or an equivalent international qualification that entitles you to study at a university in Germany*
• Proof of your English language skills* (TOEFL with at least 87 points, IELTS with 6.5 or Duolingo with 110 points) or an official letter from your previous educational institution confirming that your lessons were conducted in English (Medium of Instruction Letter)
• Curriculum vitae with current passport photo
• Copy of your ID card (front and back); for foreign students, a copy of your passport or national identity card

*professionally qualified individuals without university entrance qualifications who have at least two years of vocational training and at least three years of professional experience are also eligible to study a specific degree programme if they pass an aptitude test. Please contact us personally for more information.