B.A. in Creative Industries Management

• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 210
• Info: accredited
• Duration: 7 semesters/3.5 years
• Location: Berlin

The B.A. Creative Industries Management study programme adapts all-time management classics to the complex and dynamic world of the cultural and creative industries and the broader creative economy. Communication, culture, and arts as well as entrepreneurship have been added to the course to develop your critical understanding and diverse skill set.

During your studies, you will be able to sharpen your personal management focus on either the music industry, film or visual arts, or digital applications, working with other students, professors and artists on various projects, creating connections with other study programs on the same campus. 

This English-language programme in the heart of cosmopolitan Berlin attracts German and international students from all over the world who have talent, tolerance and want to do business in new way. They cherish learning and working across cultural boundaries. You become part of a diverse, international, and supportive community whose members co-create their learning experiences on a day-to-day basis.

You will learn about diverse business models, strategies and practices and develop your own identity as a creative manager. You will be able to train your management skills and deepen your knowledge about non-traditional industries and the arts, as well as social, sustainable, and cultural organisations. You will gain further practical experience in managing and marketing creative processes and products through numerous hands-on projects with fellow students from different study programmes and in collaboration with our diverse network partners.

Having completed your B.A. Creative Industries Management degree, you know how to manage projects and processes successfully.

As an expert in trends and innovation, communication, organisational development, team leadership and creative processes, you will have a wide range of career opportunities in the creative economy and beyond:

• Management and marketing in businesses and organisations in the creative industries (advertising, architecture, arts and crafts, design, fashion, film, photography, music, performing arts, publishing, software, games, tourism and leisure, television and radio)
• Professional service firms, delivering services to the creative industries (e.g. Communication, event, and marketing agencies)
• Business associations and policy makers in the field
• Businesses in other industries that are seeking creative talent in areas such as innovation and change management
• Communication, event and marketing agencies
• Communication, media relations, and marketing departments of companies
• Working as a freelancer and entrepreneur with your own business

Sebastian Hüchtebrock

Head of Casting, Friedrichstadt-Palast

Dr. Suzanne Royal

Independent Curator

Hans-Conrad Walter

Arts Manager and Managing Director, Causales GmbH

The Bachelor's programme in Creative Industries Management (B.A.) immerses you in the media and creative industries while you implement your first practical projects in music, art and creative writing. You will learn international marketing strategies, digital production management techniques and the basics of financing and project management. In the fifth semester, you will gain practical experience through an internship or study abroad programme. In the final semesters, you will develop your leadership style and write your Bachelor's thesis, focussing on innovation and creativity. Thus, the programme will prepare you for the challenges of the creative industries and help you kick-start your future career.

1st Semester

1. Creative & Cultural Industries – 6 ECTS
2. Business Strategy – 6 ECTS
3. Creative Entrepreneurship Introduction Lab – 6 ECTS
4. Media & Entertainment – 6 ECTS
5. Research Design, Skills and Industry Discussions – 6 ECTS

2nd Semester

1. Marketing in the Creative Industries – 6 ECTS
2. International Entertainment Marketing – 6 ECTS
3. Creative Producing and Directing – 6 ECTS
4. Ethics, Power and Liability – 6 ECTS
5. Music Industry / Art Market – 6 ECTS

3rd Semester

1. Digital & Marketing Communications Management – 6 ECTS
2. Digital Media Technology – 6 ECTS
3. Digital Production – 6 ECTS
4. Researching Artistic Practice and Creative People Thinking – 6 ECTS
5. Media Law – 6 ECTS

4th Semester

1. Accounting – 6 ECTS
2. Finance – 6 ECTS
3. Lab Project – 6 ECTS
4. Curation and Project Management – 6 ECTS
5. UX Strategy – 6 ECTS

5th Semester

1. Internship / Study Abroad / Incubator – 30 ECTS

In the fifth semester, you either complete an internship in a company of your choice, which is supervised by our Career Service team, or spend an exchange semester at a foreign university which is organized by our International Office. This semester corresponds to a student workload of 750 hours and 30 ECTS.

6th Semester

1. Leadership & Organisation – 6 ECTS
2. Artist Management & Public Relations – 6 ECTS
3. Applied and Basic Research – 6 ECTS
4. Innovation Management – 6 ECTS
5. Cultural Theory & Popular Culture – 6 ECTS

7th Semester

1. Creative Entrepreneurship Innovation Lab – 6 ECTS
2. Creative Career – 6 ECTS
3. Art, Creativity & Research – 6 ECTS
4. Bachelor Thesis – 12 ECTS

To apply for the Bachelor's programme in Creative Industries Management, you will need to provide

• General higher education or university of applied sciences entrance qualification. If you have not graduated yet, apply with existing transcripts.
• Letter of motivation
• Proof of English
• Curriculum Vitae
• Copy of your identity card or passport

During the interview, we want to learn more about your programme-specific knowledge, creativity and motivation. It will also give you the opportunity to ask more detailed questions about the study programme.

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required