Bachelor of Business Administration (Hons) in E-Commerce

The Bachelor of Business Administration (Hons) in E-Commerce is a forward-thinking programme designed to equip students with essential business acumen and specialised digital commerce skills. It merges core business disciplines with cutting-edge knowledge in online business, digital marketing, financial technology, data analytics, and e-business solutions.

This programme prepares graduates to navigate and lead in the digital economy, with the ability to analyse e-commerce environments, solve complex problems creatively, and leverage technology for competitive advantage. With a global outlook and entrepreneurial emphasis, students are trained to adapt to fast-changing business landscapes both locally and internationally.

This program is accredited and certified by Ministry of Higher Education (MOHE) and the Malaysian Qualifications Agency (MQA). Accreditation reference numbers are shown below:

Ministry of Higher Education (MOHE): on campus (R/345/6/0994), online (R-DL/345/6/0995)

Malaysian Qualifications Agency (MQA): on campus (MQA/FA0783), online (A9475)

• Describe comprehensively theoretical and technological knowledge of e-commerce.
• Apply analytical and evaluative skills to seek creative, innovative solutions to complex application and unpredictable issues in the area of e-commerce.
• Perform a variety of fundamental methods and processes, including reviewing, modifying, and supervising associated procedures and practices to address complicated issues in e-commerce practices.
• Work together with different people in a variety of learning and working contexts for e-commerce practices with other organizations locally and globally.
• Use suitable and diverse presentation techniques to relate concepts to a variety of audiences, whether orally or in writing.
• Apply a wide array of applications for information, media, and technology to support study and work
• Combine numerical and graphical or visual data for study and work.
• Work autonomously and demonstrate decision-making abilities, accountability, leadership, and professionalism within the framework of the organization’s boundaries.
• Integrate successfully into career routes and self-directed lifelong learning.
• Demonstrate entrepreneurial competency with the selected project, by considering broader socio-political, economic, and cultural issues at the local or global scale.
• Analyze local and worldwide challenges related to business, technology, social issues, and environmental issues while making ethical decisions and acting professionally in the varied social and professional context.

• A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects; or
• A pass in STAM with at least Grade Jayyid; or
• Matriculation or Foundation with at least CGPA of 2.00; or
• A Diploma (Level 4, MQF) with at least CGPA of 2.00; or
• An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00;
• Passed Secondary School Examination / Shahadah Thanawiyah ‘Ammah or;
• A Diploma in related field; or
• Other equivalent qualifications recognized by the Government of Malaysia.

 * Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications.

English Competency Requirement (International Student)

• Achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2); or
• 30-31 TOEFL: or
• 4.0 IELTS band

Full Time: 3 – 4 years

Part Time: 6 – 8 years

MPU & University Courses

Local Student & International Student Inside Malaysia:

1. LENG1023 English for Academic Purposes
2. MPU3153/ MPU 3183 Bahasa Melayu Komunikasi / Ethics and Civilization Appreciation
3. MPU3222 Entrepreneurship
4. MPU3193 Philosophy and Current Issues
5. MPU3322 Integrity and Anti-Courruption
6. MPU3412 Co-Curriculum (Community Services)

International Student Outside Malaysia:

1. LENG1023 English for Academic Purposes
2. IGNK1033 Islamic Civilization (Hadhari)
3. BBUS1013 Entrepreneurship Qualities And Skills
4. BMGT3083 Management Decision Science
5. MPU3322 Integrity and Anti-Courruption
6. BMGT1011 Self-Esteem

Major Courses

1. BAEC1033 Digital Marketing
2. BAEC2103 Management Information System
3. BAEC1023 Financial Technology
4. BAEC2023 Business Communication and Technology
5. BAEC4023 Knowledge Management and Big Data Analytics
6. BAEC3533 E-Commerce Technology
7. BMGT4053 Product Planning and Management
8. BAEC4013 Internet of things and Management of Technology
9. BAEC4573 E-Business
10. BAEC3513 Customer Relationship Management
11. BAEC3223 E-Banking
12. BMKT3023 Selling and Sales Management
13. BBUS5066 Project Paper (Pre-requisites: BBUS2033 Research Methodology)

Discipline Core Courses

1. BMTH2023 Business Mathematics
2. BACC2034 Introduction to Financial Accounting
3. BMGT2023 Management Theory and Practices
4. BFIN2024 Introduction to Finance
5. BMKT2023 Marketing Theory and Practices
6. BACC2044 Cost and Management Accounting (Pre-requisites: BACC2034 Introduction to Financial Accounting)
7. BECO2033 Principles of Microeconomics
8. BSTA2023 Business Statistics
9. BECO2043 Principles of Macroeconomics (Pre-requisites: BECO2033 Principles of Microeconomics)
10. BOPE2023 Operations Management
11. BHRM2023 Human Resource Management
12. BMGT3093 Business Ethics
13. BBUS2033 Research Methodology (Pre-requisites: BSTA2023 Business Statistics)
14. BMGT4133 Leadership
15. BMGT3063 Cross-cultural Management
16. BMGT3053 Strategic Management & Business Policy
17. BMGT3083 Management Decision Science
18. BMKT3033 Consumer Behavior
19. BMKT3053 Marketing Strategy
20. BMGT2033 Organizational Behaviour

E-Commerce Executive / Manager, Digital Marketing Specialist, Business Data Analyst, E-Business Consultant, FinTech Executive & other related career.

For international students studying On Campus (OC) mode, Visa Fees and University Bond fees are excluded.