Creative design is something wonderful. However, the only way to create an appealing product is to successfully bridge the gap between design, marketing, and project management. This is where Design Management plays a key role, and you will discover all of its facets in the Master’s programme at the Macromedia University of Applied Sciences.
Programme level
Study duration
Cost per year
Study language
Bachelor’s degree with:
210 ECTS = 3-semester MA
180 ECTS = 4-semester MA
Frameworks of design and management
Here you will learn how current trends such as digitalisation, global networking and the demand for sustainability affect design management.
Applied HCD & UX principles and methods
Find out why user research forms the basis of the design process and learn more about related disciplines such as user interface design.
Applied design strategy
What role does design management play as an entrepreneurial strategy? How should current developments such as crowdsourcing be assessed? Find out here.
Your Master’s degree in Design Management provides you with theoretical knowledge, important soft skills, and above all, a lot of practical know-how. You will learn the important role of design management in companies and can convincingly assume this role after graduation – not only in media, but in any industry you’d like to work for.
Through the diverse projects during your studies, you will get a good overview of the various opportunities that are available to you after graduation.
1st semester (start with 180 ECTS)
Modul ECTS
Advanced Digital Technologies 5
Current Issues in Design Mangement 5
Research-oriented Project 10
Practice-based Project 10
2nd semester (start with 210 ECTS)
Modul ECTS
Foresight and Global Trends 5
Design Project Management 5
Framework of Design Management 5
Applied Design Strategy 5
Interdisciplinary Project 10
3rd semester
Modul ECTS
Strategy and Innovation Processes 5
Contemporary Design Theories 5
The Value of Design 5
Applied HCD & UX Principles and Methods 5
Focus Project 10
4th semester
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Design Research 5
Master Thesis 20
In terms of content, the Design Management Master’s programme goes beyond a Creative Direction or Art Director Master’s programme: in addition to design, the curriculum includes, for example, strategy and innovation processes, media law and business management.
Munich tourism
The central question of this project by the city of Munich was: What could contemporary travel souvenirs from Munich look like?
Workshop in southern Italy
Working, discussing and relaxing together: At the workshop in Italy, the students experienced intense and unforgettable days.
RWE Supply & Trading
Optimising a control software in terms of usability and user experience was the task of this project at RWE.
Design management tasks are becoming increasingly important for companies. No company can afford to compete with others without well thought-out design. After your studies, numerous career paths are open to you.
Design Manager
You make sure that your company has a homogeneous look. To do this, you work closely with the company management.
Brand Manager
With the help of marketing techniques, you create a unique image: your goal is to arouse positive feelings about your brand amongst your customers.
Project Manager
Your job is to plan, coordinate and monitor time-limited projects – such as the introduction of a new design.
Munich
Macromedia University
Masters in Design Management
Creative Arts & Design, Creative Industries Management
Master
English
IELTS: 6
TOEFL: 72
24 months / 4 semesters
01 Apr 2026
| Study mode | Workload | Duration | Cost per year | Total cost |
|---|---|---|---|---|
|
|
Full-time | 24 months | 12,791$ | 25,581$ |