Masters in Design Management

Macromedia University

Creative design is something wonderful. However, the only way to create an appealing product is to successfully bridge the gap between design, marketing, and project management. This is where Design Management plays a key role, and you will discover all of its facets in the Master’s programme at the Macromedia University of Applied Sciences.

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Master

Programme level

24 months

Study duration

12,791$

Cost per year

English

Study language

Programme info

Bachelor’s degree with:

210 ECTS = 3-semester MA

180 ECTS = 4-semester MA

Frameworks of design and management

Here you will learn how current trends such as digitalisation, global networking and the demand for sustainability affect design management.


Applied HCD & UX principles and methods

Find out why user research forms the basis of the design process and learn more about related disciplines such as user interface design.


Applied design strategy

What role does design management play as an entrepreneurial strategy? How should current developments such as crowdsourcing be assessed? Find out here.

Your Master’s degree in Design Management provides you with theoretical knowledge, important soft skills, and above all, a lot of practical know-how. You will learn the important role of design management in companies and can convincingly assume this role after graduation – not only in media, but in any industry you’d like to work for.


Through the diverse projects during your studies, you will get a good overview of the various opportunities that are available to you after graduation.

1st semester (start with 180 ECTS)


Modul ECTS

Advanced Digital Technologies 5

Current Issues in Design Mangement 5

Research-oriented Project 10

Practice-based Project 10


2nd semester (start with 210 ECTS)


Modul ECTS

Foresight and Global Trends 5

Design Project Management 5

Framework of Design Management 5

Applied Design Strategy 5

Interdisciplinary Project 10


3rd semester


Modul ECTS

Strategy and Innovation Processes 5

Contemporary Design Theories 5

The Value of Design 5

Applied HCD & UX Principles and Methods 5

Focus Project 10


4th semester


Modul ECTS

Leadership and Entrepreneurial Thinking 5

Design Research 5

Master Thesis 20


In terms of content, the Design Management Master’s programme goes beyond a Creative Direction or Art Director Master’s programme: in addition to design, the curriculum includes, for example, strategy and innovation processes, media law and business management.


Munich tourism

The central question of this project by the city of Munich was: What could contemporary travel souvenirs from Munich look like?


Workshop in southern Italy

Working, discussing and relaxing together: At the workshop in Italy, the students experienced intense and unforgettable days.


RWE Supply & Trading

Optimising a control software in terms of usability and user experience was the task of this project at RWE.

Design management tasks are becoming increasingly important for companies. No company can afford to compete with others without well thought-out design. After your studies, numerous career paths are open to you.


Design Manager

You make sure that your company has a homogeneous look. To do this, you work closely with the company management.


Brand Manager

With the help of marketing techniques, you create a unique image: your goal is to arouse positive feelings about your brand amongst your customers.


Project Manager

Your job is to plan, coordinate and monitor time-limited projects – such as the introduction of a new design.

Programme campus:

Munich

University’s main campus:

Macromedia University

Munich, Germany

Programme name:

Masters in Design Management

Field of study:

Creative Arts & Design, Creative Industries Management

Programme level:

Master

Programme language:

English

Language requirements:

IELTS: 6

TOEFL: 72

Duration & semesters:

24 months / 4 semesters

Next admission date:

01 Apr 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 24 months 12,791$ 25,581$
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