Bachelor of Arts in Music Management

Recognised secondary school leaving certificate, English language proficiency certificate

Principles of Music Management

This module classifies the music industry into cultural and creative industries and shows you the most important distribution channels.

Musicology

You familiarise yourself with musical styles and analyse pieces of music from different genres to train your ear.

Digital Business

You investigate how digitalisation is changing the music market in order to be able to use online marketing measures in a targeted way in the future.

At our location in Berlin, you can study music business in detail in order to later shine in the industry with excellent specialist knowledge. You will enjoy a comprehensive music business education that provides you with scientifically relevant content and practical applications. For example, you will evaluate international usage data from Spotify or Deezer to forecast the success of artists.

The degree programme provides you with the necessary analytical strength and practical competence for the music industry of the present and future.

1st semester

Modul ECTS

Academic Writing and Research 5

Practical Insights into the Media and Creative Industries 5

Fundamentals of Business Administration and Business Law 5

Research Methods and Designs 5

Marketing and Sales 5

Media, Communication, Psychology: Theories and Concepts 5

2nd semester

Modul ECTS

Global Awareness 5

Content Creation 5

Strategy and Organisation 5

Data Analysis, Visualization, and Reporting 5

Media Politics and Media Law 5

Media Economics 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Specialisation in Music Management 5

Musicology 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Community Engagement and Social Impact 5

Live Entertainment 5

Artist Management and Music Marketing 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Current Issues in Media Management 5

In-Depth Research Media Management 5

Bachelor Thesis 15

On your way to music management and your concert management BA, you will learn how to professionally manage productions, concerts, artists and groups. You gain knowledge about target groups, market mechanisms, contract, copyright and exploitation rights.

Benefit concert

The students were able to win important partners with their concept for a benefit concert in aid of Klinik Clowns Hamburg.

Music Label

For one semester, students accompanied the label Testklang in its extreme transformation and designed the online marketing.

Newcomer Bands

In a workshop, musicians and students analysed the marketing activities of bands in order to derive recommendations.

Where music, media, business and society meet, creative and professional music managers like you are in demand. Exciting tasks such as planning world tours or supervising album productions await you.

Artist Manager

You work closely with musicians and accompany them with your expertise on their way to the top of the charts.

Concert promoter

You successfully bring big international stars to the concert stages in Germany or organise intimate club concerts.

Music associations

Music associations shape the future of the industry and promote young talent. You support them in this crucial task.