Luxury goods span a wide range of categories, including high-end fashion apparel and accessories, fine jewelry, premium cosmetics, and more. Employers throughout the global luxury sector need skilled professionals who can lead the industry into the future.

Taught by industry professional faculty, LIM’s MBA degree program in Luxury Brand Management teaches you how to navigate the current digital landscape and utilize data-driven insights to inform the strategic decisions necessary for building and maintaining successful luxury brands.

Coursework features a blend of theoretical insights and practical applications through case studies, guest lectures, and real-world projects, with an emphasis on applied learning via hands-on activities and a capstone experience. Specializations in Buying & Merchandising, Consumer Analytics, Creative Direction, Entrepreneurship and Innovation, and Sustainability in Fashion are offered, allowing you to tailor your education to your specific career goals and interests.

This program consists of 39 course credits and can be completed in two years.

The Luxury Brand Management curriculum takes a transdisciplinary approach, blending digital technology, luxury management, marketing, and branding. Sample courses include:

• Luxury Brand Development and Analysis
• Licensing
• Global Luxury Brand Marketing
• Creative Direction I & II

Students in LIM’s Luxury Brand Management MBA program can also opt to complete our Career Success Track, which consists of an internship or career seminar course in three consecutive semesters (additional tuition charge applies).

Tailor your MBA program to your specific career goals and interests by choosing one of the following specializations:

Buying & Merchandising

Build proficiency in product selection, inventory management and market trend analysis that are crucial for optimizing product assortments, enhancing the consumer experience, and maximizing profitability.

Consumer Analytics

Acquire the ability to develop data-driven insights into consumer behavior, preferences, and trends.

Creative Direction

Translate a brand vision into a cohesive creative strategy across product, marketing, and consumer touchpoints, by becoming fluent in visual storytelling, brand identity, and cross-functional collaboration to align creative expression with commercial objectives.

Entrepreneurship and Innovation

Equip yourself with the skills and mindset to identify opportunity gaps, launch new ventures, and drive innovation within established luxury organizations.

Sustainability in Fashion

Learn about sustainable practices, ethical sourcing, and environmental impact as well as how to align luxury brands with continually evolving consumer values and regulatory standards.

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT (Optional Practical Training) if they have a job/job offer from an E-Verify employer and meet the required criteria.*

Students in this program may apply to do CPT (Curricular Practical Training) starting in their first semester.**

*Final determination to approve or deny post-completion OPT and the 24-month extension is made by U.S. Citizenship and Immigration Services.

**Students must enroll in the Career Success Track to apply for CPT in their first semester (additional tuition charge applies).

Students in the MBA in Luxury Brand Management can complete an internship as part of their degree program.

The industry connections you establish through an internship can help take your fashion business career to new heights.

LIM graduate students have interned at leading luxury brands and companies, including:

• Yves Saint Laurent
• Valentino
• Giorgio Armani
• Christian Louboutin
• Oscar de la Renta
• The Luxury Marketing Council

You can also opt to complete the Career Success Track, which consists of three internship courses across consecutive semesters that provide you with real-world experience to help attain your career goals (additional tuition charge applies).

This program’s focus on practical applications and best practices in the field of luxury brand management will prepare you to make a smooth transition into a range of roles.

Potential job titles for graduates with an MBA in Luxury Brand Management include, but are not limited to:

• Brand Manager
• Omnichannel Retail Strategist
• Customer Experience Manager
• Product Development Manager
• E-Commerce Analyst
• Management Analyst
• Operations Research Analyst

With a campus in the heart of New York City, LIM students are at the center of the fashion and business worlds and have an unparalleled immersive experience in the business of fashion and lifestyle.

The MBA in Luxury Brand Management focuses on industry trends and best practices, allowing students to understand the real-time challenges and opportunities in the luxury brand sector and meet evolving marketplace demands.

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, MBA students have insider access to top fashion business professionals and prominent companies, as well as our robust alumni network.

Working closely with our faculty of industry professionals, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.

With abundant opportunities for professional development, career counseling, networking, internships, and more, LIM graduate students have the resources they need to feel confident in their career advancement preparation.

At the same time, our students come together to form a tight-knit community. Through involvement in various organizations and extracurricular activities, students can share common interests and form lifelong connections.

At the Marcuse School of Graduate Studies, we value your pursuit of higher education to reach your professional goals. Our admissions process ensures that you have the opportunity to showcase your unique qualities and potential. 

To that end, we ask that prospective graduate students submit the following admissions materials:

1. Application for admission: Fill out and submit our online application.
2. Transcripts: Submit official transcripts from the institution from which you earned (or will be earning) your undergraduate degree. We may also request transcripts from other colleges or universities you attended at the undergraduate or graduate level.
3. Résumé: Share your professional and educational experiences through a résumé or curriculum vitae (CV) that demonstrates chronological work experience.
4. Essay: Write a 350-500 word essay on one of the following topics:
5. Describe your specific career aspirations and your reasons for pursuing a master's degree.
6. Describe a career-related achievement or failure. How has this experience impacted your career?
7. Discuss your commitment and dedication to working in the global fashion and lifestyle industry.
8. Letter(s) of recommendation: Submit one letter of recommendation* from an academic or work-related reference. This letter should demonstrate insight into your teamwork, leadership, communication, and intellectual and interpersonal skills and abilities, as well as your strengths and weaknesses. (*Two letters of recommendation are required for MBA applicants.)
9. Interview: All master’s degree applicants take part in an interview. Depending on if you are a domestic or international applicant, you can schedule an in-person, phone, or online interview.
10. English Proficiency: All non-native English language speakers must demonstrate English language competency.