The MPS in Fashion Marketing program is a one-year, 30-credit program. Bringing strategy, creativity, and technology together, you will learn how to use digital platforms to help fashion brands create awareness, generate demand, and drive sales.

Fashion Marketing courses focus on developing the skills and knowledge that today’s fashion employers require. As you learn how to predict trends and build brands, you will explore consumer decision-making, digital marketing channels, working in global markets, and more. Sample program courses include:

Advanced Web Analytics and SEO

eCommerce, mCommerce, and sCommerce Marketing

Advanced Strategic Marketing

Digital Media Planning & Execution

You can also opt to complete the Career Success Track, which consists of three internship or career seminar courses.

On-campus Fashion Marketing students can choose between two program specializations:

• Digital Media Marketing: Prepare for a career in digital marketing, social media marketing, content marketing, search engine optimization (SEO), or data analytics.
• Strategic and Digital Marketing: Gain expertise in reaching target audiences through social media, online advertising, mobile marketing, and influencer marketing. 

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT if they have a job/job offer from an E-Verify employer and meet the required criteria.*

Students in this program may apply to do CPT starting their first semester.**

*Final determination to approve or deny post-completion OPT and the 24-month extension is made by U.S. Citizenship and Immigration Services.

**Students must enroll in the Career Success Track to apply for CPT in their first semester (additional tuition charge applies).

LIM’s signature brand of experience-based learning can help you enhance your resume and elevate your career. By applying knowledge gained in your coursework to real-life workplace situations, you can impress potential employers and make important professional connections. Companies our students have interned with include:

• Bloomingdale’s
• Christian Louboutin
• Dolce & Gabbana
• Tommy Hilfiger USA
• Versace

You can also opt to complete the Career Success Track, which consists of three internship courses that provide real-world, resume-building experience to help you reach your career goals.

A master’s degree in Fashion Marketing can help you distinguish yourself with prospective employers. Our graduates are ready to meet the fashion industry’s need for professionals who can make data-informed business decisions and utilize digital platforms to keep customers engaged.

Areas in which Fashion Marketing graduates can pursue careers include:

• Advertising
• Brand Management
• eCommerce
• Fashion Media
• Public Relations

At the Marcuse School of Graduate Studies, we value your pursuit of higher education to reach your professional goals. Our admissions process ensures that you have the opportunity to showcase your unique qualities and potential. 

To that end, we ask that prospective graduate students submit the following admissions materials:

1. Application for admission: Fill out and submit our online application.
2. Transcripts: Submit official transcripts from the institution from which you earned (or will be earning) your undergraduate degree. We may also request transcripts from other colleges or universities you attended at the undergraduate or graduate level.
3. Résumé: Share your professional and educational experiences through a résumé or curriculum vitae (CV) that demonstrates chronological work experience.
4. Essay: Write a 350-500 word essay on one of the following topics:
5. Describe your specific career aspirations and your reasons for pursuing a master's degree.
6. Describe a career-related achievement or failure. How has this experience impacted your career?
7. Discuss your commitment and dedication to working in the global fashion and lifestyle industry.
8. Letter(s) of recommendation: Submit one letter of recommendation* from an academic or work-related reference. This letter should demonstrate insight into your teamwork, leadership, communication, and intellectual and interpersonal skills and abilities, as well as your strengths and weaknesses. (*Two letters of recommendation are required for MBA applicants.)
9. Interview: All master’s degree applicants take part in an interview. Depending on if you are a domestic or international applicant, you can schedule an in-person, phone, or online interview.
10. English Proficiency: All non-native English language speakers must demonstrate English language competency.

With specializations in Digital Media and Strategic Digital Marketing, LIM’s on-campus master’s program in Fashion Marketing is designed to keep you ahead of the curve and put you in prime position to advance your career.

As the fashion industry continues to evolve and more and more business is conducted online, marketing professionals need to know how to make the most of digital media tools. LIM continually develops new coursework, relevant in-class projects, and opportunities for real-world experience so that students can graduate with the skills employers look for.

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, our students have access to many top fashion business professionals and prominent companies, as well as a robust alumni network. 

By working closely with industry-expert faculty who have high-level marketing experience at some of the world’s best known fashion brands, students at LIM's Marcuse School of Graduate Studies get an insider’s view of the fashion world while establishing important professional contacts.

Whether you need academic assistance or social support, the LIM team will be there to guide you each step of the way.

As a Fashion Marketing graduate student, you can participate in New York City fashion events, industry conferences and trade shows, and student organizations. Explore opportunities to get involved in student life and the campus community.