• Standard period of study: 3 semester plus 1 semester master thesis
• Campuses: Munich or Berlin
• Degree: Master of Arts (M.A.)
• Accreditations: AACSB, FIBAA, German Accreditation Council
• Semester abroad: One compulsory integrated at a partner university abroad
• Practical experience: 12 weeks of compulsory internship, workshops and excursions
• Language: 100 % in English
• Double Degree: Optionally, get a second master's degree from a partner university

The Master in Luxury and Fashion Management combines core business management knowledge with different focal points, which qualifies students for future careers in marketing, branding, international trade, purchasing or sales in the luxury and consumer goods industries.

As an university of applied sciences, the majority of the lecturers at ISM are practitioners with comprehensive practical experience and some work in companies such as Montblanc, Hugo Boss or Procter & Gamble. In addition to projects with companies and study excursions, the Master in Fashion Management also includes a twelve-week internship period to enable you to gather as much practical work experiences as possible.

This fashion business management master’s program equips you with all the leadership and strategic skills tailored to the luxury and retail industries.

• Basic know-how: consumer behavior, trademark law
• Specialized expertise: digital luxury, development of new luxury models
• Possible career fields: brand management, management of boutiques, trend scouting, marketing

Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.

In addition to practical relevance, internationality plays a crucial role in the Fashion Management master. Your studies in fashion and luxury management will include

• a semester abroad at one of around 190 partner universities - e.g. in the fashion hotspots Paris, Milano, London or New York,
• on request, a second international degree (Double Degree) at a partner university and
• an intensive training of your language skills.

The Master Fashion Management is carried out in three semesters plus the practice-oriented Master thesis. In the first semester you will get to know different sales structures, but also the right choice of real estate for your retail strategy. Pricing and product development of luxury goods also play a role at the beginning of your studies. Modules from the areas of Customer Relationship Management, Brand management and Design management are built on this.

You will spend the third semester of your Master's in Fashion Management at a foreign university that cooperates closely with ISM in order to shed light on the international perspective of the subject and promote intercultural skills. The course is rounded off by a practical phase (internship) and practical projects integrated into the lectures. You will then write your practice-oriented Master's thesis in the fourth semester.

1st Semester

Fundamentals of Luxury & Fashion Management

• Strategies, Markets & Players (2 ECTS)
• Consumer Behaviour (2 ECTS)
• Trademark Law & Copyright (2 ECTS)

Brand Management

• Brand Identity, Value & Pricing (2 ECTS)
• Brand Architecture (2 ECTS)
• Luxury Brand Communication, Media Planning & Controlling (2 ECTS)

Design & Operation Management

• Industrial & Product Design (2 ECTS)
• Luxury & Fashion Buying (2 ECTS)
• Supply Chain & Operations Management (2 ECTS)

Marketing Research

• Qualitative Market Research (2 ECTS)
• Advanced (quantitative) Market Research (2 ECTS)
• Marketing Analytics & Data-driven Marketing (2 ECTS)

Sales Management

• Sales Performance Management (2 ECTS)
• E-Tailing (2 ECTS)
• Recruitment & Training Strategies (2 ECTS)

2nd Semester

Customer Experience Management

• CRM & Clienteling (2 ECTS)
• Architecture, Interior Design & Merchandising (2 ECTS)
• Creativity, Art & Luxury Event Management (2 ECTS)

Leadership Skills

• Corporate Governance & Business Ethics (2 ECTS)
• Negotiation, Communication & Executive Presentations (2 ECTS)
• Cross Cultural Leadership (2 ECTS)

New Luxury Management

• Developing New Luxury Models: Design Thinking Method (2 ECTS)
• Digital Luxury (2 ECTS)
• Sustainable Luxury (2 ECTS)
• Market Research Project/Case (6 ECTS)
• Internship possible (practical phase II) (6 ECTS)

3rd Semester

• Semester abroad (24 ECTS)

Elective classes depending on ISM partner university and individual specialization.

• Internship possible (practical phase II) (6 ECTS)

4th Semester

• Master's Thesis (30 ECTS)

Additionally, you can receive an international Double Degree from one of our partner universities.

You will spend the third semester abroad at one of our partner universities. The International Office will support you with this. The semester abroad allows you to deepen your subject-specific knowledge. You will also set individual priorities and learn about the intercultural characteristics of your chosen cultural area. At the same time, you will perfect your language skills. Your classes abroad will be 100% credited, so you won't lose any ECTS and time.

Additional options during your studies are:

Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you may skip the semester abroad.

Double Degree: If you would like to receive a Double Degree, we offer this option in collaboration with several partner institutions.

Like all ISM Master's programs, the Master's fashion management also includes an integrated semester abroad. You will spend the first two semesters at ISM and in the third semester at an ISM partner university. In the Master Fashion Management you can choose your partner university from a network of almost 30 universities (PDF). This network is constantly being expanded. For example, you can study at INSEEC in Paris, Edinburgh Napier University in Scotland, Domus Academy in Milano, Italy or Florida International University in Miami, United States.

During the semester abroad, you can set individual priorities and get to know the intercultural peculiarities of the chosen cultural area. You will also improve your language skills. You can choose the university yourself and our International Office (IO) will support you with the application and study abroad planning process.

An international double degree can be optionally obtained with the Fashion Management Master. In addition to the Master's degree at the ISM, you can also obtain a second, internationally recognized Master's degree in two or two and a half years. The decisive step for your international career is supported by the expansion of your personal network with international students and lecturers. In addition, you will consolidate your linguistic and intercultural skills with a double degree. 

Collaborating with renowned international partner universities and degree program-specific specializations such as International Marketing Management, Multinational Commerce, Project Management or Management, ISM offers you a high-quality range of courses.

• Curriculum vitae (CV)
• A successfully completed Bachelor's degree (if you have not graduated yet the transcript of records) or
• an equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and
• examinations must be at least 30 ECTS points in the field of business sciences.
• Proof of English language skills (if available), equivalent to the B2 level, for eg. TOEFL, IELTS 6.0 or other (only needed if the medium of instruction in your high school/university was not English)

Note: If you have not studied a Bachelor's degree in the economics field or if your quantitative ECTS points are not sufficient, you can qualify yourself for your postgraduate management studies with the ISM Pre-Master (one semester, 30 ECTS points).