Bachelor of Arts in Business Psychology

Brands fascinate people – but why? In both business and human resources, it is becoming increasingly important to listen to the needs of buyers and potential employees.

By studying Business Psychology at Macromedia University of Applied Sciences, you will become a “customer whisperer” and look deep into the human psyche.

In the Bachelor’s degree in Business Psychology, you will acquire sound business administration knowledge, learn to understand and manage complex processes, and focus on the basics of general psychology.

1st semester

Modul ECTS

Academic Writing and Research 5

Research Methods and Designs 5

Basics of Business Administration and Business Law 5

Performance Indicator-Based Management 5

Marketing and Sales 5

Current Management Trends and Issues 1 5

2nd semester

Modul ECTS

Global Awareness 5

Data Analysis, Visualization, and Reporting 5

Strategy and Organisation 5

Leadership and Ethics 5

Operations Management 5

Current Management Trends and Issues 2 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Work and Organisational Psychology 5

Media and Advertising Psychology 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Business Intelligence and Information Security 5

Personnel Psychology 5

Decision-Making Psychology 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Research specialization Management 5

Entrepreneurship and Innovation 5

Bachelor Thesis 15

In addition to the practical semester, and to perfectly prepare you for it, we at Macromedia University place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

State-recognised degree programme

Small classes

Real-life experience

Extensive (cooperation) partner network

Industry-based instructors

Practical lecturers

The Business Psychology degree programme provides you with a sound foundation of general psychology in order to study human behaviours and attitudes and to establish connections between psychology and economics. The basics of business administration and human resources are just as much a part of the curriculum as the classification of both topics in the digital age.

Important tools in your studies and later in your career are empirical methods for data collection which you will also acquire in this multifaceted degree programme.

Coach

You advise different people and use your knowledge to help them focus on their goals and achieve them.

Psychological Counsellor

With your communication skills and expertise, you help your clients advance professionally or personally.

Addiction Counsellor

You help your clients overcome their pathological addictive behavior and advocate for addiction prevention in society.