B.A. in International Business Administration of Business Psychology

• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 180 or 210
• Info: accredited
• Duration: 6 or 7 semesters/3 or 3.5 years
• Location: Berlin, Hamburg

You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you!

What is Business Psychology? Why should you study it?

Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.

Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.

You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.

If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.

Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.

Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.

Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.

So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.

You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.

Got a chronic travel bug? Experience the global orientation of the Business Psychology program during a semester or internship abroad. Our International Office supports you in planning and connects you with our worldwide partner companies.

You'd rather get started as soon as possible? Then skip the semester or internship abroad.

You choose between:

• the 7-semester/3-year version (International Experience Track)
• the 6-semester/3.5-year version (Fast Track)

A degree in Business Psychology offers a vast number of career opportunities. From market research to contract negotiations to human resources management – every perceivable niche of business management benefits from an organizational psychology perspective.

Business psychologists are at home in both management and consulting. Thanks to your business administration and psychology knowledge, you are in demand on the job market and are prepared for a wide range of positions.

Most of our graduates work successfully in human resources, but your career opportunities are very diverse. Your sound knowledge allows you to choose your career goals and shape your future.

Our Career Service will help you find your dream job and get off to a confident start.

With your degree, the following and other career paths are open to you:

• Management consultant
• Marketing and advertising positions
• Market and behavioural researcher
• Coach
• Expert in the areas of personnel selection, development, or marketing

In the International Business Administration programme with a specialisation in Business Psychology, you will combine business management expertise with psychological principles. You will learn to analyse and apply human behaviour in the workplace and in marketing and sales contexts. Engaging modules such as Emotions in the Workplace and Psychological Approaches to Personnel Selection will equip you with the skills needed for human resource management and advertising psychology roles.

Alongside the psychological components, you will receive a solid foundation in business studies, enriched by practical projects designed to enhance your intercultural and social competencies. Additionally, an optional semester abroad provides an opportunity to gain further international experience.

Semester 1

1. Business Software, 6 ECTS
2. Introduction to Financial Accounting, 6 ECTS
3. Management Information Systems, 6 ECTS
4. Applied Business Mathematics, 6 ECTS
5. Language I, 6 ECTS

Semester 2

1. Marketing for the Digital Era, 6 ECTS
2. Cost and Performance Accounting, 6 ECTS
3. Operations Management, 6 ECTS
4. Foundations of Finance - Financial Mathematics, 6 ECTS
5. Language II, 6 ECTS

Semester 3

1. International Law, 6 ECTS
2. Entrepreneurship and Business Simulation, 6 ECTS
3. Principles of Microeconomics, 6 ECTS
4. Applied Statistics, 6 ECTS
5. Academic Writing and Research Methods, 6 ECTS

Semester 4

1. Investment and Financing, 6 ECTS
2. Human Resources and Organisation Management, 6 ECTS
3. Psychology of Learning and Motivation, 6 ECTS
4. Psychology of Emotion and Perception, 6 ECTS
5. Social Psychology: Humans and Their Social Environment, 6 ECTS

Semester 5

1. Personality Psychology and Psychological Diagnostics: Understanding Differences Between People, 6 ECTS
2. Work and Organisational Psychology: Successfully Shaping Cooperation in an Organisation, 6 ECTS
3. Psychologically Based Personnel Development in a Digital Working World: Training, Coaching, Team Development, 6 ECTS
4. Internship, 12 ECTS

Semester 6

1. Internship, 12 ECTS
2. Bachelor Colloquium, 6 ECTS
3. Bachelor Thesis, 12 ECTS

Semester 1

1. Business Software, 6 ECTS
2. Introduction to Financial Accounting, 6 ECTS
3. Management Information Systems, 6 ECTS
4. Applied Business Mathematics, 6 ECTS
5. Language I, 6 ECTS

Semester 2

1. Marketing for the Digital Era, 6 ECTS
2. Cost and Performance Accounting, 6 ECTS
3. Operations Management, 6 ECTS
4. Foundations of Finance - Financial Mathematics, 6 ECTS
5. Language II, 6 ECTS

Semester 3

1. International Law, 6 ECTS
2. Entrepreneurship and Business Simulation, 6 ECTS
3. Principles of Microeconomics, 6 ECTS
4. Applied Statistics, 6 ECTS
5. Academic Writing and Research Methods, 6 ECTS

Semester 4

1. Investment and Financing, 6 ECTS
2. Human Resources and Organisation Management, 6 ECTS
3. Psychology of Learning and Motivation, 6 ECTS
4. Psychology of Emotion and Perception, 6 ECTS
5. Social Psychology: Humans and Their Social Environment, 6 ECTS

Semester 5

1. Personality Psychology and Psychological Diagnostics: Understanding Differences Between People, 6 ECTS
2. Work and Organisational Psychology: Successfully Shaping Cooperation in an Organisation, 6 ECTS
3. Psychologically Based Personnel Development in a Digital Working World: Training, Coaching, Team Development, 6 ECTS
4. Internship, 12 ECTS

Semester 6

1. International Experience Semester, 30 ECTS
2. International Internship, 30 ECTS

Semester 7

1. Internship, 12 ECTS
2. Bachelor Colloquium, 6 ECTS
3. Bachelor Thesis, 12 ECTS

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

• International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
• Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included

To apply for the Bachelor's programme in International Business Administration - Business Psychology, you will need:

• General higher education entrance qualification or technical college entrance qualification
• Alternatively, a vocational qualification may also grant access*
• Proof of English language proficiency
• Curriculum vitae with current passport photo
• Copy of ID (front and back); for international students, a copy of your passport or national identity card

* Professionally qualified individuals without university entrance qualifications who have at least two years of vocational training and at least three years of professional experience may also be eligible to study a specific programme if they pass an aptitude test.

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required