Embrace innovation in international environments with our Master in Tourism & Hospitality Management (título propio*). Discover how new digital business and sustainability policies are transforming industries, while gaining an understanding of the market trends that impact both people and the planet.

The program allows you to take an entrepreneurial approach to management careers in travel, events, luxury accommodation and the food and beverage sectors, among many others.

Want to expand your horizons? You can transfer between our EU campuses and elevate your international experience.

Learn how to:

• Understand ethical tourism principles 
• Create sustainable brand strategies
• Explore the impact of e-commerce
• Develop cross-cultural communication skills
• Cultivate a global management mindset

This is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.

You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.

In order to graduate, you must also complete a Final Capstone Project (6 ECTS).

Term 1 (18 ECTS)

• The Changing Environments of Tourism
• People, Profit, Planet - Keys to Sustainable Tourism
• Tools for Success
• Business Immersion Week
• Winning Strategies for Market Entry

Term 2 (18 ECTS)

• Digital Business in Tourism
• E-Tourism: Marketing Strategies & Online Commercialization
• Developing a Leadership Edge
• Business Immersion Week
• Strategic Development for Business Success

Term 3 (18 ECTS)

• Hospitality Management
• Innovation in The Tourism Industry
• Building Successful Teams
• Business Immersion Week
• New Product Development for Growth

Graduation requirements 

Final Capstone Project

This Capstone Project is an opportunity for students to apply their knowledge and skills from previous courses in their program to either create a business plan or expand on a previous project. Through this project, students will comprehensively understand business principles, methods, tactics, and practical insights into the tools and resources required to begin or manage a successful business.

In addition to industry-specific modules, this program focuses on development strategies and management styles geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market.

Students will:

• Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.
• Have a systematic understanding of the hospitality and tourism service sector organizations, their external contexts and how they are managed.
• Critically evaluate the core business disciplines and methods at work in hospitality and tourism service sectors, and be able to apply these in practical contexts.
• Explore issues that concern host-visitor relationships.

On successful completion of this program, you will earn:

• A university-specific master’s degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A certificate in Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

After completing the master program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, you must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module. 

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Luxury Experience Designer

Crafts unforgettable guest journeys, elevates service standards & creates signature hospitality moments.

Eco-tourism Coordinator

Develops & promotes sustainable travel experiences that protect ecosystems, support communities, & educate responsible travelers.

Hotel Revenue Optimization Manager

Analyzes market dynamics, implements strategic pricing & maximizes property financial performance.

Destination Marketing Strategist

Positions locations as must-visit destinations, creates compelling campaigns & drives tourism economic impact.

Resort Operations Manager

Coordinates departments to ensure quality, safety, & smooth functioning of resort facilities.

These are the admission requirements for this master's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93 (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 58; native speaker of English or equivalent

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

If you do not meet these criteria, contact our team to arrange an interview with the admission committee and your application will be considered on a merit basis.