The Creative Business Management suite of degrees equips students with the skills, knowledge, and strategic thinking needed to navigate and lead in the evolving workforce. This program fosters a deep understanding of creative purpose, technological advancements, future-thinking, and entrepreneurial strategies, preparing students to develop sustainable and impactful creative careers.

At APAC, your age or background does not limit your opportunity to learn with us. We recognise that valuable learning occurs in many settings and at every stage of life. When you apply, we will take into account your formal qualifications, previous studies, employment history, professional and creative practice, and other relevant experiences. As we offer two distinct entry pathways into the program: direct entry and experience-based entry.

Direct Entry Requirements

You may be considered for direct entry to the course if you have successfully completed a recognised bachelor’s degree or higher in a related field of study within the last 10 years.

Experience-Based Entry Requirements

You may be considered for experience-based entry to a course based on a combination of your educational achievements and the skills you have developed through professional, work and/or life experience, creative practice, and/or non-accredited learning.

International applicants must also satisfy the following:

• APAC’s English proficiency requirements of IELTS (Academic) score of 6.5 with no band score below 6.0 (or equivalent).
• APAC’s Genuine Student (GS) requirement.

You will need to submit the following documents:

• Your curricular vita (CV) on the provided template
• A 200-300 word entry statement

Technical Roles

• Digital Marketing Manager
• Social Media Manager
• Digital Campaign Manager
• SEO and Analytics Specialist
• Digital Communications Lead
• Digital Project Manager

Creative Roles

• Content Strategist
• Creative Strategist
• Brand Manager
• Creative Producer
• Marketing and Innovation Manager
• Community Engagement Strategist

Year 1

Semester 1

• CBM401 Introduction to Creativity
• CBM402 Creative Futures
• CBM403 Creative Technologies
• CBM404 Events, Marketing and Entrepreneurship

Semester 2

• CBM501 Creative Project Design and Management
• CBM502 Critical Cultural Perspectives
• CBM503 Research and Evaluation
• CBM504 Community Arts and Cultural Events

Year 2

Digital Marketing Specialisation Units (Semester 1)

• MDM601 Work Integrated Learning in Digital Marketing I
• MDM603 Integrated Social Media Marketing for Creatives
• MCL604 Creative Leadership Development

Digital Marketing Specialisation Units (Semester 2)

• MDM611 Work Integrated Learning in Digital Marketing II
• MDM613 Advanced Digital Marketing Techniques for Creatives
• MCL614 Applied Creative Leadership