The MSc Marketing digital et stratégies d’influence at ICN Business School is a Master’s-level degree (Bac+5) designed to train digital marketing experts capable of designing and managing high-impact strategies. Combining strategic vision, creativity and mastery of digital tools, the programme immerses students in the key challenges of modern digital marketing: e-reputation management, influence, data, brand storytelling, trends related to artificial intelligence, ethics, and more.

Through a highly professional programme, structured around practical projects, students acquire the skills needed to manage large-scale campaigns, engage communities, run digital campaigns and analyse performance.

This MSc is part of ICN Business School’s broader portfolio of more than eight specialised Master’s programmes and is based on a teaching approach combining academic learning and professional application.

Digital marketing: SEO, SEA, social media and digital strategy

The programme provides comprehensive mastery of digital marketing levers, from fundamentals to advanced strategies. Students develop skills in search engine optimisation (SEO), online advertising (SEA) and social media management. They learn to design coherent, performance-driven digital strategies aligned with brand objectives.

In the first year, courses focus on digital marketing fundamentals, online communication, digital customer experience and CRM tools. Content strategy and community management also play a central role.

Influence strategies: influencer management and influence campaigns

The MSc explores emerging communication dynamics linked to digital influence. Students analyse the various stakeholders in the influence ecosystem, content formats and market trends.

In the second year, they learn how to design and manage influence campaigns, handle brand e-reputation and anticipate crisis situations. Digital storytelling and brand strategy further strengthen this strategic approach.

Data and performance: data analysis and campaign optimisation

Particular emphasis is placed on digital performance analysis and data-driven management. Students develop skills in web analytics, performance measurement and marketing campaign optimisation.

They are also trained in digital business models, legal considerations (GDPR, ethics) and innovations related to artificial intelligence in marketing.

Internship opportunities in marketing

For students in the standard (full-time) track, internships within agencies or marketing departments are integrated into the programme. These provide hands-on experience in communication, marketing and influence roles, and represent a key driver of employability.

Thanks to our Careers and Internships Service and its network of 150 partner companies, you benefit from support in securing internships, apprenticeships and even your first job after graduation.

You will also take part in recruitment fairs, enabling direct contact with companies.

Admissions to specialised MSc programmes are open to international applicants holding a Bachelor’s degree or equivalent. Selection is based on application review, English proficiency, and, depending on the campus, possibly French.

Examples of careers:

• Digital Project Manager
• E-business Manager
• E-commerce Manager
• Traffic Manager / Traffic Analyst
• SEO Manager
• Community Manager
• Procurement Sourcing Manager
• CRM Manager
• Marketing Manager

The school also benefits from a strong network of more than 24,000 alumni, many of whom work in marketing roles in France and internationally, facilitating career opportunities for graduates.

The strength of the programme also lies in the strategic location of its campus:

• In Paris La Défense, students study in the heart of Europe’s leading business district, in close proximity to the headquarters of major CAC 40 companies and key players in marketing and communication

This unique combination of academic excellence, strategic positioning and the strength of the ICN network enables graduates to quickly secure high-value roles in a demanding and competitive sector.