The MSc in Digital Business & Innovation empowers professionals to drive innovation in both established companies and digital-native contexts, by leveraging the power of digital technologies and Artificial Intelligence (AI). Designed for those looking to reskill or formalize their expertise, the program covers digital business foundations in Term 1, including topics like strategy, digital marketing, customer value management, applications of AI in business. In Term 2, the program delves into core topics such as digital entrepreneurship and business models, digital platforms and ecosystems, digital product management, growth hacking, and digital transformation, with an emphasis on applying AI to drive innovation. A practical capstone project of 30/60 ECTSs concludes the program.

• Study level: EQF > / MQF > Level 7
• Credits: 90/120 ECTS
• Duration: 3/4 terms - 1.5/2 years
• Mode of Attendance: Online / Full time
• Language: English
• Accreditation: Higher Education Programme
• EU accredited Institution
• Tutors available on a daily basis
• Recorded & live content
• Strong exposure to real-life business application
• Progressive assessments (no final exams)
• Online studies

This program empowers you, the future Digital Business leader, with both theoretical understanding and practical proficiency. This enables you to fully comprehend and leverage the dynamic relationship between technology, digitalization, and business.

Graduates can position themselves as well-rounded entrepreneurs or pursue top management roles as:

• Corporate Innovation Manager
• Digital Business Strategist
• Digital Business Analyst
• Digital Entrepreneur and Startup Founder
• Digital Intrapreneur
• Digital Marketing Manager
• Digital Product Manager
• Digital Transformation Manager

The program is structured with 2 Terms of courses and 1 final Term for the thesis or project. The final project can be done in the form of an internship in a company or in a research lab (we will facilitate such opportunities). Every Term lasts for 16 weeks:

First Term

• Data Science and Artificial Intelligence in the Digital Economy
• Digital Business Strategy
• Customer Value Management
• Business Problem Solving
• Digital Project Management

Second Term

• Entrepreneurship and Finance for the Digital Economy
• Maximizing Impact in the Digital Economy
• Digital Platforms and Ecosystems
• Digital Product Management
• Digital Transformation Management

Third Term

• Capstone Project and Dissertation

This MSc degree does not require previous knowledge in Digital Business.

• Bachelor degree in any discliplines
• English proficiency as B2-level certificate or equivalent
• If you don't have an English certificate, try our test