Master in Business Psychology

4 semesters: 120 ECTS

3 semesters: 90 ECTS

The Master’s degree programme in Business Psychology focuses on human resources, advertising psychology and consumer research. The theoretical expertise is supplemented by practical projects .

1st semester

Modul ECTS

Management & Design Science 5

Interdisciplinary Case Studies 5

Critical Thinking in Science 5

Managing Yourself and Leading Others 5

Foresight and Global Trends 5

Applied Psychology 5

2nd semester

Modul ECTS

Practical-based Project 10

Research-oriented Project 10

Strategy and Innovation Processes 5

Applications of Work and Organizational Psychology 5

3rd semester

Modul ECTS

Advanced Digital Technologies 5

Sustainable Economics 5

Interdisciplinary Project 10

Big Data, AI and their Implications 5

Personnel Psychology 5

4th semester

Modul ECTS

Leadership and Entrepreneurial Thinking 5

Management Research 5

Master Thesis 20

At Macromedia University, we place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

State-recognised degree programme

Small classes

Real-life experience

Extensive (cooperation) partner network

Industry-based instructors

Practical lecturers

As a scientific discipline, psychology deals with people’s emotions, motivations, and behavior. This is not only interesting from a therapeutic point of view, but also from an economic point of view: How do advertising media have to be designed to reach their target group? What measures do companies need to take to attract young talent?

Answers to these and other questions are provided by the Master’s degree programme in Business Psychology at Macromedia University of Applied Sciences. You will learn how to use psychological methods to achieve the desired effect on customers, employees and companies.

Human Resources Manager

You will take care of all personnel matters and, in addition to demand planning, you will be responsible for hiring and developing qualified employees.

Coach

As a coach, you are usually self-employed and ensure that your clients recognize their personal potential and use it profitably.

Personnel Developer

Your task is to train employees strategically and specifically so that your company remains competitive in the future.