Bachelor of Arts in Artificial Intelligence

In the Bachelor’s degree in Artificial Intelligence, you will dive deep into the world of learning systems, modern algorithms and data-driven technologies. You will acquire the know-how to develop AI solutions for real-world challenges – from autonomous robotics to intelligent assistance systems.

Practical projects and current research impulses prepare you optimally for a dynamic professional field. With this degree programme, you will lay the foundation for a career that plays a key role in shaping future management.

The Bachelor’s degree programme in Artificial Intelligence builds in-depth knowledge of computer science, data analysis and modern AI methods. At the same time, you will learn to think innovatively and responsibly in order to actively shape the use of intelligent technologies. In this way, you will be optimally prepared to take advantage of the opportunities offered by digital transformation for your professional future.

1st semester

Modul ECTS

Academic Writing and Research 5

Research Methods and Designs 5

Basics of Business Administration and Business Law 5

Performance Indicator-Based Management 5

Marketing and Sales 5

Current Management Trends and Issues 1 5

2nd semester

Modul ECTS

Global Awareness 5

Data Analysis, Visualization, and Reporting 5

Strategy and Organisation 5

Leadership and Ethics 5

Operations Management 5

Current Management Trends and Issues 2 5

3rd semester

Modul ECTS

Communication OR Self-Reflection* 5

Practice-oriented Research 10

HR and Creative Talent Management 5

Introduction to (Generative) AI 5

AI in Content Automation 5

4th semester

Modul ECTS

Student Initiative Project OR Creative Thinking* 5

Research-oriented Practice 10

Business Intelligence and Information Security 5

AI and the Transformation in Digital Marketing 5

Specific Topics in AI 5

5th semester (Internship)

Modul ECTS

Technological and Media Literacy OR Civic Literacy* 5

Internship 25

6th semester

Modul ECTS

Entrepreneurship OR Social responsibility* 5

Research specialization Management 5

Entrepreneurship and Innovation 5

Bachelor Thesis 15

In addition to the practical semester, and to perfectly prepare you for it, we at Macromedia University place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

State-recognised degree programme

Small classes

Real-life experience

Extensive (cooperation) partner network

Industry-based instructors

Practical lecturers

The Bachelor’s degree in Artificial Intelligence provides you with practical knowledge about data-driven technologies, machine learning and intelligent systems. You will learn to develop, train and securely integrate modern AI models into applications. You will receive a sound education in computer science, mathematics and data science. Through practice-oriented projects, you will gain valuable experience in dealing with real data and current AI tools. The study program prepares you to actively shape digital innovations and critically question technical developments.

AI experts are particularly in demand in sectors such as industry, health, mobility or IT. With your degree, you will open up a wide range of career paths in a future-oriented job market. You will also benefit from lecturers who work closely with research and business. In addition to technical know-how, the course also promotes creative thinking and problem-solving work. This will prepare you optimally to use and further develop intelligent technologies responsibl

Once you graduate, a wide range of career paths open up to you. Today, AI and data-driven decision-making play a crucial role across almost every sector, not just in tech companies. Increasingly, organizations in fields such as finance, healthcare, marketing, and logistics are seeking professionals who can apply artificial intelligence to improve business strategies, streamline operations, and drive innovation.

Data Scientist

As a data scientist, you analyze large amounts of data, identify patterns, and develop models that support companies in making important decisions. You transform complex data into real competitive advantages.

Data Scientist

As a data scientist, you analyze large amounts of data, identify patterns, and develop models that support companies in making important decisions. You transform complex data into real competitive advantages.

Product Manager for AI Products

In this role, you will be responsible for the development and positioning of AI-based products. You will combine technical understanding with market and user orientation and decide how intelligent technologies can be used profitably.