Bachelor of Arts in Digital Business, Design & Innovation

EU Business School Switzerland

Combine creativity, technology, and business strategy to design innovative digital solutions, drive transformation, and lead organizations in an increasingly fast-paced and data-driven world.

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Bachelor

Programme level

36 months

Study duration

38,228$

Cost per year

English

Study language

Programme info

Embrace the future of business with this forward-thinking program. You’ll cultivate the entrepreneurial skills and adaptability needed to create innovative, practical solutions, empowering you to lead and drive digital transformation across industries. You'll also undertake an internship to enhance your professional experience and grow your network.


If you want to spearhead digital transformation, or take leading roles in brand management, change management, entrepreneurship, this degree is the perfect preparation for a successful career.


Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools and other partners all over the world. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.


Learn how to:

  • Design user-centric digital experiences
  • Develop innovative business solutions
  • Leverage data for strategic decisions
  • Integrate technology with creative design
  • Lead digital transformation initiatives

You can choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

This is a three-year, six-semester program (210 ECTS) taught exclusively in English.


Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future.


On successful completion of this program, you will earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor’s degree (título propio) awarded by Universitat de Vic (UVic) in Spain.


In order to graduate, you must also complete an internship related to your field of study where you will apply classroom theory and gain professional experience.


Year 1

Semester 1 (22 CH | 30 ECTS)

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • lmpactful Communication
  • Finance & Accounting
  • Innovative Technology in Business


Semester 2 (22 CH | 30 ECTS)

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking


Year 2

Semester 3 (21 CH | 30 ECTS)

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Boosting Creativity
  • Digital Skills Development


Semester 4 (21 CH | 30 ECTS)

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Digital Economy
  • Web Design & Web Analytics
  • Digital Leadership


Year 3

Semester 5 (21 CH | 30 ECTS)

  • Business Research Methods
  • Transformational Change Management
  • Creative Business Cases
  • lnnovation in Business
  • Introduction to Data Science
  • Digital Transformation
  • Entrepreneurship in Digitalization


Semester 6 (21 CH | 30 ECTS)

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Digital Graphic Design & Management
  • Digital Reputation & Intellectual Property Rights
  • The Future of The Financial Service Industry


Graduation Requirements 

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:


Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.


Internship Seminars

These seminars provide support and information for students during the Internship Report process, including the documentation and administrative requirements as well as assistance in the writing of a report in which they apply their knowledge together with the research and analytical skills acquired during their studies and internship.


Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.


Internship Report

The Internship Report marks the culminating academic requirement for students and allows them to produce an independent piece of academic work reflecting their knowledge together with the research and analytical skills acquired during their studies and internship.

This is a three-year, seven-semester program (240 ECTS) taught exclusively in English.


Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future.


On successful completion of this program, you will graduate with an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain. In addition, you will be awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K.


In order to graduate, you must also complete an internship related to your field of study where you will apply classroom theory and gain professional experience.


You can also earn a Diploma of Advanced Studies by studying an optional 8th semester.


Year 1

Semester 1 (22 CH | 30 ECTS)

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • lmpactful Communication
  • Finance & Accounting
  • Innovative Technology in Business


Semester 2 (22 CH | 30 ECTS)

  • Creativity & Design Thinking
  • Digital Branding, Advertising & Media Channels
  • Responsible Management
  • Economics & Enterprise
  • Applied Data Analytics
  • Project Management


Semester 3 (22 CH | 30 ECTS)

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Boosting Creativity
  • Digital Skills Development


Year 2

Semester 4 (22 CH | 30 ECTS)

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Digital Economy
  • Web Design & Web Analytics
  • Digital Leadership


Semester 5 (22 CH | 30 ECTS)

  • Creative Business Cases
  • Transformational Change Management
  • lnnovation in Business
  • Introduction to Data Science
  • Digital Transformation
  • Entrepreneurship in Digitalization


Year 3

Semester 6 (22 CH | 30 ECTS)

  • Global Business & Strategy
  • The Business Consultancy Project Part I
  • Marketing Across Cultures


Semester 7 (22 CH | 30 ECTS)

  • Developing Leadership & Management
  • The Business Consultancy Project Part II
  • lnternational Entrepreneurship


Graduation Requirements 

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:


Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.


Internship Seminars

These seminars provide support and information for students during the Internship Report process, including the documentation and administrative requirements as well as assistance in the writing of a report in which they apply their knowledge together with the research and analytical skills acquired during their studies and internship.


Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student’s specialization subject. 


Internship Report

The Internship Report marks the culminating academic requirement for students and allows them to produce an independent piece of academic work reflecting their knowledge together with the research and analytical skills acquired during their studies and internship.


Diploma of advanced studies 

Semester 8 (21 CH | 30 ECTS)

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Digital Graphic Design & Management
  • Digital Reputation & Intellectual Property Rights
  • The Future of The Financial Service Industry

The program combines the practical development of digital skills with boosting creativity and entrepreneurial innovation. Students who take this program will also:

  • Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
  • Develop management and leadership skills.
  • Demonstrate knowledge of new technologies and innovation.
  • Obtain a practical working background which prepares them for immediate entry into a management position.

On successful completion of this program, you will earn: 

Option 1: EU bachelor’s degrees (six semesters)

  • An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua
  • A university-specific bachelor's degree (titulo propio*) from Universitat de Vic - Universitat Central de Catalunya (Uvic-UCC), Spain


Option 2: EU bachelor’s + BA (Hons) in Business Management (seven semesters)

  • An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua
  • A university-specific bachelor's degree (titulo propio*) from Universitat de Vic - Universitat Central de Catalunya (Uvic-UCC), Spain
  • A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K.


Optional diploma:

Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies awarded by EU Business School Switzerland.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.


Innovation Associate

Research market trends, support innovation initiatives, & help bring new ideas to execution phase.


Digital Business Analyst

Analyze user data & digital systems to recommend improvements that align with business goals.


Digital brand Strategist

Develop digital campaigns, shape brand identity online, & track engagement across digital platforms.


E-commerce Coordinator

Support online sales, update product listings, & analyze performance to drive digital storefront success.


Product Manager

Assist in product lifecycle management, gather user feedback, & coordinate teams to meet roadmap goals.

These are the admission requirements for this bachelor's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!


Academic requirements:

1 certified copy of high school diploma and transcripts; or equivalent


Proof of English level:

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.

Programme campus:

Geneva

University’s main campus:

EU Business School Switzerland

Geneva, Switzerland

Programme name:

Bachelor of Arts in Digital Business, Design & Innovation

Field of study:

Business & Management, Digital Business, Data & Technology

Programme level:

Bachelor

Programme language:

English

Language requirements:

TOEFL: 79

IELTS: 6

Duration & semesters:

36 months / 6 semesters

Next admission date:

01 Jun 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 36 months 38,228$ 114,684$
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Study at EU Business School Switzerland

Geneva

An international hub for future business leaders, combining practical learning, entrepreneurship, and innovation in a global financial and diplomatic center. With a diverse community, expert faculty, and strong industry connections, students develop the skills and mindset to succeed in international business careers.

Study at EU Business School Switzerland

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