Bachelor of Arts in Leisure & Tourism Management

EU Business School Switzerland

Develop the skills to manage and innovate within the global tourism and leisure industry, combining strategic thinking, operational expertise, and sustainability to deliver exceptional experiences and drive business success.

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Bachelor

Programme level

36 months

Study duration

38,228$

Cost per year

English

Study language

Programme info

Maximize your career prospects with a degree that elevates your vision of tourism and hospitality leadership. Gain practical insights into service quality, event management, and sustainable tourism while honing your entrepreneurial skills. You'll also undertake an internship to enhance your professional experience and grow your network. 


Open the door to successful careers in event planning, travel and tourism services, conference management and much more.


Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools in Paris, Bordeaux, Lyon, Monaco and London. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.


Learn how to:

  • Optimize tourism operations efficiently
  • Analyze financial performance in tourism ventures
  • Develop profitable business models in leisure
  • Drive sustainable tourism initiatives
  • Analyze global leisure trends

You can choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

This is a three-year, six-semester program (210 ECTS) taught exclusively in English.


Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future.


On successful completion of this program, you will earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor’s degree (título propio) awarded by Universitat de Vic (UVic) in Spain.


In order to graduate, you must also complete an internship related to your field of study where you will apply classroom theory and gain professional experience.


Year 1

Semester 1 (22 CH | 30 ECTS)

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • lmpactful Communication
  • Finance & Accounting
  • Innovative Technology in Business


Semester 2 (22 CH | 30 ECTS)

  • Creativity & Design Thinking
  • Digital Branding, Advertising & Media Channels
  • Responsible Management
  • Economics & Enterprise
  • Applied Data Analytics
  • Project Management


Year 2

Semester 3 (21 CH | 30 ECTS)

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Cross-Cultural Business Issues
  • The Business of Tourism


Semester 4 (21 CH | 30 ECTS)

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Service Management
  • Event Management
  • Cultural Heritage


Year 3

Semester 5 (21 CH | 30 ECTS)

  • Creative Business Cases
  • Transformational Change Management
  • lnnovation in Business
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management


Semester 6 (21 CH | 30 ECTS)

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management


Graduation Requirements 

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:


Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.


Internship Seminars

These seminars provide support and information for students during the Internship Report process, including the documentation and administrative requirements as well as assistance in the writing of a report in which they apply their knowledge together with the research and analytical skills acquired during their studies and internship.


Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.


Internship Report

The Internship Report marks the culminating academic requirement for students and allows them to produce an independent piece of academic work reflecting their knowledge together with the research and analytical skills acquired during their studies and internship.

This is a three-year, seven-semester program (240 ECTS) taught exclusively in English.


Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future.


On successful completion of this program, you will graduate with an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain. In addition, you will be awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K.


In order to graduate, you must also complete an internship related to your field of study where you will apply classroom theory and gain professional experience.


You can also earn a Diploma of Advanced Studies by studying an optional 8th semester.


Year 1

Semester 1 (22 CH | 30 ECTS)

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • lmpactful Communication
  • Finance & Accounting
  • Innovative Technology in Business


Semester 2 (22 CH | 30 ECTS)

  • Creativity & Design Thinking
  • Digital Branding, Advertising & Media Channels
  • Responsible Management
  • Economics & Enterprise
  • Applied Data Analytics
  • Project Management


Semester 3 (22 CH | 30 ECTS)

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Cross-Cultural Business Issues
  • The Business of Tourism


Year 2

Semester 4 (22 CH | 30 ECTS)

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Service Management
  • Event Management
  • Cultural Heritage


Semester 5 (22 CH | 30 ECTS)

  • Creative Business Cases
  • Transformational Change Management
  • lnnovation in Business
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management


Year 3

Semester 6 (22 CH | 30 ECTS)

  • Global Business & Strategy
  • The Business Consultancy Project Part I
  • Marketing Across Cultures


Semester 7 (22 CH | 30 ECTS)

  • Developing Leadership & Management
  • The Business Consultancy Project Part II
  • lnternational Entrepreneurship


Graduation Requirements 

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:


Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.


Internship Seminars

These seminars provide support and information for students during the Internship Report process, including the documentation and administrative requirements as well as assistance in the writing of a report in which they apply their knowledge together with the research and analytical skills acquired during their studies and internship.


Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student’s specialization subject. 


Internship Report

The Internship Report marks the culminating academic requirement for students and allows them to produce an independent piece of academic work reflecting their knowledge together with the research and analytical skills acquired during their studies and internship.


Diploma of advanced studies 

Semester 8 (21 CH | 30 ECTS)

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management

This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:

  • Assess sustainability in a tourism organization or hotel.
  • Understand the most important facet of the hospitality industry customer service.
  • Research major trends and assess their potential impact on the industry.
  • Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

On successful completion of this program, you will earn: 


Option 1: EU bachelor’s degrees (six semesters)

  • An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua
  • A university-specific bachelor's degree (titulo propio*) from Universitat de Vic - Universitat Central de Catalunya (Uvic-UCC), Spain


Option 2: EU bachelor’s + BA (Hons) in Business Management (seven semesters)

  • An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
  • A university-specific bachelor's degree (titulo propio*) from Universitat de Vic - Universitat Central de Catalunya (Uvic-UCC), Spain
  • A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K.


Optional diploma:

Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies awarded by EU Business School Switzerland.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.


Travel Consultant

Support travel planning, coordinate bookings, & assist clients in creating seamless, personalized travel experiences.


Guest Relations Coordinator

Welcome guests, resolve issues, & ensure outstanding experiences in hospitality or customer-facing environments.


Events Coordinator

Organize logistics, liaise with vendors, & support the planning & execution of successful events.


Sustainable Tourism Associate

Promote eco-friendly travel practices, support sustainability initiatives, & assist in community-based tourism development.


Duty Manager

Oversee daily operations, support staff, & ensure smooth service delivery in hospitality or facility management.

These are the admission requirements for this bachelor's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!


Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent


Proof of English level:

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.

Programme campus:

Geneva

University’s main campus:

EU Business School Switzerland

Geneva, Switzerland

Programme name:

Bachelor of Arts in Leisure & Tourism Management

Field of study:

Business & Management, Hospitality & Tourism Management

Programme level:

Bachelor

Programme language:

English

Language requirements:

TOEFL: 79

IELTS: 6

Duration & semesters:

36 months / 6 semesters

Next admission date:

01 Jun 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 36 months 38,228$ 114,684$
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Geneva

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Study at EU Business School Switzerland

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