B.A. in Global Hospitality Management

• Degree: Bachelor of Arts (B.A.)
• Model: full-time
• Language: English
• ECTS: 210
• Info: accredited
• Duration: 7 semesters/3.5 years
• Location: Dresden

As the only bachelor’s degree programme in Germany taught entirely in English, the B.A. in Global Hospitality Management at our Dresden campus equips you for leadership roles in the international hotel industry. You will acquire the skills to strategically and sustainably manage a hotel, motivate and lead staff, develop marketing and event concepts, and create financial and business plans. The programme also covers entrepreneurship and start-up idea development, as well as key topics such as digitalisation, sustainability, and modern technologies shaping the future of the hotel industry. Additionally, you will enhance your language abilities, preparing you for a successful career both nationally and internationally.

Your studies are highly practice-oriented. Alongside your classmates from across the globe, you will participate in numerous projects, often in collaboration with renowned hotel chains or students from our prestigious partner universities, including Institut LYFE (Lyon), University College Prague, University of Nicosia, Technological University Dublin, and ERASMUS Hogeschool Brussels. Guest lectures from international industry experts, excursions, and practical internships will further deepen your understanding of hotel operations.

• You enjoy speaking multiple languages
• You love the hotel industry and are a passionate host
• You want to establish yourself in the diverse hotel industry with its numerous job opportunities
• Your focus is on meeting customer and guest needs
• You have endurance and perseverance
• Teamwork is one of your strengths

Here’ s what your study plan looks like:

• 7 semesters, divided into theme-centered modules
• 2 internships totaling 10 months
• A 6-month international practical semester
• 4 integrated foreign language modules: You will take at least 2 foreign languages and can attend additional language courses of your choice for free. In addition to Business English, you can choose from Spanish, French, Chinese, Arabic, Italian, and Russian.

As a graduate of the English-taught B.A. Global Hospitality Management program, you can work for hotel companies worldwide. Your opportunities are incredibly diverse: you can apply your skills in marketing, human resources, controlling, revenue management, or other responsible positions. Globally, the hotel industry is one of the largest employers. Due to the shortage of skilled workers, qualified professionals are in high demand in this sector. If you aim to enter or advance in this field, you are choosing an industry with a bright future.

You can kickstart your career in the following areas:

• Management & Administration, e.g., Management, Human Resources, Accounting, Controlling
• Sales & Marketing, e.g., Revenue Management, Public Relations, Convention Sales
• Rooms Division, e.g., Reception, Guest Relations/Guest Services, Executive Floor, Housekeeping
• Food & Beverage, e.g., F&B Administration, Banquet Service, Bar Management, Room Service
• Head Office, e.g., Hotel Development, Quality Management, etc.
• Hospitality Consulting, e.g., Project Development, Operational Consulting, etc.
• Hospitality Tech, e.g., Booking Platforms, Search Engines, Digital Hospitality Services, etc.

With an internationally recognized bachelor’s degree, you also qualify for further studies at the master’s level, laying the foundation for an advanced academic career in Business Administration or Hospitality Management. This will open doors to higher leadership positions in the hotel industry, including General Manager roles, or even to opportunities in teaching and research.

1st Semester

1. Global Hospitality Industries: Brands, Trends and Markets – 6 ECTS
2. Language I – 6 ECTS
3. International Business Management – 6 ECTS
4. International Hospitality Management: Focus Africa, America, and Asia – 6 ECTS

Rooms Division Management and Lodging Concepts – 6 ECTS

2nd Semester

1. International Economics – 6 ECTS
2. Language II – 6 ECTS
3. Research Methods and Statistics – 6 ECTS
4. Creating and Managing Event Experiences – 6 ECTS
5. Food & Beverage Management and Gastronomy Concepts – 6 ECTS

3rd Semester

1. Academic Writing and Presenting – 6 ECTS
2. Language III – 6 ECTS
3. Marketing & PR – 6 ECTS
4. Principles of Accounting and Financial Techniques – 6 ECTS
5. Leadership & People Management – 6 ECTS

4th Semester

1. Business Diversification: Recreation, Health & Wellness – 6 ECTS
2. Consumer Behaviour and Quality Management – 6 ECTS
3. Hospitality Challenging Technologies: AI, Robots and Extended Realities – 6 ECTS
4. Principles of Hospitality Law and Applied Negotiations – 6 ECTS
5. Hospitality Financial Management: Operational Decision Making – 6 ECTS

5th Semester

1. Business Optimisation: Sales, Distribution & Revenue Management – 6 ECTS
2. Hospitality Entrepreneurship & Business Planning – 6 ECTS
3. Applied Change and Transformation Management in the Hospitality Industry – 6 ECTS
4. Language IV – 6 ECTS
5. Hotel Projects: Design & Development – 6 ECTS

6th Semester

1. Internship I – 30 ECTS

7th Semester

1. Internship II – 12 ECTS
2. Bachelor Colloquium – 6 ECTS
3. Bachelor Thesis – 12 ECTS

1st Semester

1. Global Hospitality Industries: Brands, Trends and Markets – 6 ECTS
2. Language I – 6 ECTS
3. International Business Management – 6 ECTS
4. International Hospitality Management: Focus Africa, America, and Asia – 6 ECTS
5. Rooms Division Management and Lodging Concepts – 6 ECTS

2nd Semester

1. International Economics – 6 ECTS
2. Language II – 6 ECTS
3. Research Methods and Statistics – 6 ECTS
4. Creating and Managing Event Experiences – 6 ECTS
5. Food & Beverage Management and Gastronomy Concepts – 6 ECTS

3rd Semester

1. Academic Writing and Presenting – 6 ECTS
2. Language III – 6 ECTS
3. Marketing & PR – 6 ECTS
4. Principles of Accounting and Financial Techniques – 6 ECTS
5. Leadership & People Management – 6 ECTS

4th Semester

1. Business Diversification: Recreation, Health & Wellness – 6 ECTS
2. Consumer Behaviour and Quality Management – 6 ECTS
3. Hospitality Challenging Technologies: AI, Robots and Extended Realities – 6 ECTS
4. Principles of Hospitality Law and Applied Negotiations – 6 ECTS
5. Hospitality Financial Management: Operational Decision Making – 6 ECTS

5th Semester

1. Culinary and Food Experiences: Traditions, Trends, and Innovations – 6 ECTS
2. Exploring International Beverages: Producing and Pairing – 6 ECTS
3. F&B Operations Project: Design and Maintenance of Service Excellence – 6 ECTS
4. Language IV – 6 ECTS
5. Profitability and Positioning: Gastronomy Business Planning – 6 ECTS

6th Semester

1. Internship I – 30 ECTS

7th Semester

1. Internship II – 12 ECTS
2. Bachelor Colloquium – 6 ECTS
3. Bachelor Thesis – 12 ECTS

Students at SRH University in Dresden have the opportunity to complete an internship at a Swiss hotel. As one of only two German universities, we are part of the HotellerieSuisse network, the association representing the Swiss accommodation industry, which is a prerequisite for this opportunity.

To apply for the Bachelor's degree programme in Global Hospitality Management , you need:

• General higher education or university of applied sciences entrance qualification. If you have not graduated yet, apply with existing transcripts.
• Proof of English
• Curriculum Vitae
• Copy of your identity card or passport 

English language requirements:

Accepted English Proficiency Certificates (valid within 2 years), with at least the indicated score:

• IELTS Academic: 6.5
• TOEFL iBT: 87 points
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• Duolingo Certificate: 110 points
• Cambridge CAE or CPE (grade A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 - 184 (CES) - all four skills required