Healthcare systems are undergoing rapid transformation through digital technologies and new care models. To manage this change successfully, organisations need professionals who can combine management expertise with healthcare knowledge. By studying Healthcare Management at Macromedia University of Applied Sciences, you will learn how to develop and implement innovative solutions for modern healthcare services.

The lectures and other courses mostly take place on your campus. They are filled with current content by lecturers who come directly from the relevant industry.

During your studies, you will work on practical projects together with professors, fellow students and cooperation partners and gain your first practical experience before your internship at a company of your choice in the practical semester.

In the Bachelor’s degree programme in Healthcare Management, you will learn how health, society, and healthcare systems interact, including economic perspectives, the roles of key stakeholders, and ethical implications.

You will gain in depth management skills for healthcare organisations, focusing on quality management, financing, and strategic IT topics in hospitals and insurance. In addition, you will build strong competences in digital health and data analytics and international developments to help shape the transformation of healthcare.

1st semester

• Academic Writing and Research
• Research Methods and Designs
• Basics of Business Administration and Business Law
• Performance Indicator-Based Management
• Marketing and Sales
• Current Management Trends and Issues

2nd semester

• Global Awareness
• Data Analysis, Visualization, and Reporting
• Strategy and Organisation
• Leadership and Ethics
• Operations Management
• Current Management Trends and Issues

3rd semester

• Communication OR Self-Reflection*
• Practice-oriented Research
• HR and Creative Talent Management
• Health, Healthcare System and Society
• Healthcare System and Management

4th semester

• Student Initiative Project OR Creative Thinking*
• Research-oriented Practice
• Business Intelligence and Information Security
• Digital Health Management
• Special Topics in Healthcare Management

5th semester (Internship)

• Technological and Media Literacy OR Civic Literacy*
• Internship

6th semester

• Entrepreneurship OR Social responsibility*
• Research specialization Management
• Entrepreneurship and Innovation
• Bachelor Thesis

In addition to the practical semester, and to perfectly prepare you for it, we at Macromedia University place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

• State-recognised degree programme
• Small classes
• Real-life experience
• Extensive (cooperation) partner network
• Industry-based instructors
• Practical lecturers

In the penultimate semester of your Healthcare Management degree programme, you will gain in-depth practical insights.

Decide for yourself in which company you want to put your knowledge into practice and gather valuable insights for your bachelor’s thesis.

The Bachelor’s degree in Healthcare Management is designed around current developments in the health sector and the growing importance of digital transformation. You will examine topics such as health and society, healthcare system and health management, and digital health management, while also addressing key challenges in management.

This programme is ideal for students who want to study management with a clear sector focus and strong societal relevance. Studying Healthcare Management at Macromedia University of Applied Sciences combines business education with interdisciplinary perspectives, opening up a wide range of career opportunities in healthcare organisations and related fields.

Graduates of a Bachelor’s degree in Healthcare Management at Macromedia University of Applied Sciences are especially attractive to employers because they combine business, healthcare and digital competencies, enabling them to develop and implement innovative solutions for modern healthcare services. They work in hospitals, health insurance companies, public institutions, digital health start-ups and consulting firms, where they actively help shape the future of healthcare.

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Healthcare Manager

You coordinate and optimize processes in healthcare organizations to ensure efficient, high-quality patient care.

Public Health Project Manager

You coordinate health-related projects and initiatives, often in public institutions or NGOs, to improve population health outcomes.

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Digital Health Manager

You drive digital transformation in healthcare by implementing technologies such as telemedicine, health platforms, and data-driven services.